Newegg Selects Tealium to Increase Marketing ROI and Minimize IT Development Costs

With addition of No. 14 Newegg, Tealium now provides enterprise tag management services for 29 of the Top 250 companies on the Internet Retailer Top 500 list

Chicago, IL (June 5, 2013) — Tealium, the leader in enterprise tag management, today announced thatNewegg, the leading electronics-focused e-retailer in the United States, has selected the Tealium iQ tag management platform to more efficiently deploy and manage third-party digital marketing vendor tags.

Tealium made the announcement at Internet Retailer Conference & Expo (IRCE), where the company will be showcasing its market-leading solution today and tomorrow at Booth #521.

With Tealium, Newegg’s digital marketing team will no longer have to rely on the IT department to deploy the vital data-collecting tags (JavaScript snippets) that most third-party digital marketing vendors require. Tealium eliminates the need for extensive software coding knowledge and enables marketers to add, edit or remove any vendor tag through an intuitive web interface. This ease of use enables marketers to launch more campaigns faster, while freeing up valuable IT to work on more strategic initiatives. With Tealium, organizations can also set up a clean, actionable export of all of their visitor-level digital data, which can be used to power their big data initiatives.

“After spending time researching the market, we realized that Tealium’s intuitive platform was the best solution available for helping us better manage tags and streamline our digital marketing operations,” said Jacob Shin, Vice President of Customer Acquisition at Newegg. “Because Tealium iQ is vendor-agnostic, we never have to worry about compatibility issues if we ever decide to use new marketing tools in the future.”

With Tealium, Newegg will be able to leverage the most comprehensive customer training initiatives in the industry to help accelerate their investment and increase ROI. These include the Tealium Learning Community, a socially driven knowledge sharing platform, and Tag Management University, a formalized training program for tag management. Tealium also hosts Digital Velocity, the industry’s largest tag management user conference.

“Newegg is a leader in e-commerce and we are pleased to be working with them to help eliminate digital marketing complexity and increase online results,” said Erik Bratt, Vice President of Marketing for Tealium. “Online retailers are often at the forefront of innovation and we are pleased that savvy companies such as Newegg are making tag management a key part of their digital operations.”

The addition of Newegg is just the latest sign of Tealium’s sweeping momentum in the e-commerce space. Tealium now has 29 of the top 250 on the Internet Retailer Top 500 list for 2013, and is the only tag management vendor to be certified as a LINK Technology Partner by Demandware, a leading e-commerce platform. Newegg is listed at #14 on the just released 2013 Top 500 list.

For more information on Tealium or its products, please visit:
http://www.tealium.com

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