Digital marketing veteran to help drive continued growth and demand across enterprises seeking to build their own marketing clouds
LONDON, UK (September 4, 2014) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced the appointment of Lindsay McEwan as General Manager, EMEA. In this role, McEwan will oversee all EMEA operations and help accommodate soaring demand for the company’s award-winning solutions, which enable brands to seamlessly integrate their applications and data and drive more profitable cross-channel customer interactions.
This newly created leadership position follows the significant 45% growth of Tealium’s EMEA team over the last year. Organisations across the region are using Tealium to easily build their own marketing clouds and leverage any best-of-breed vendor, as opposed to being tied into one proprietary marketing cloud provider.
McEwan has almost 20 years of proven strategic leadership and commercial management expertise, and joins Tealium following a number of outstanding achievements within leading marketing and technology businesses. His previous roles include Director of Sales at Adobe Systems UK, and Managing Director at Neolane Software, a marketing automation vendor that was acquired by Adobe. At Neolane, McEwan drove exceptional business growth through the implementation of an improved EMEA management structure.
“Having just experienced our best quarter to date, we are excited to welcome Lindsay to the Tealium team,” said Jeff Lunsford, Tealium CEO. “His extensive background in digital marketing, coupled with our shared vision of supporting customers, makes Lindsay the perfect addition to our leadership team. We look forward to the added value and wealth of knowledge he will bring to our operations to help accelerate our growth in EMEA.”
“Given the success that Tealium has enjoyed, it’s an exciting time to join the team,” McEwan said. “Tealium’s solutions are foundational to digital marketing, helping organisations increase agility and realise the promise of big data. I look forward to overseeing the EMEA team and building long-lasting partnerships with new clients, as well as strengthening established client relationships.”
The news of McEwan’s appointment follows the earlier announcement of the company’s record growth in Q2 this year, with global sales growth doubling during this period.