Integration of Tealium iQ with the Sitecore Experience Platform streamlines marketing technology deployments and drives more personalized interactions
SAN DIEGO, CA (February 4, 2015) – Tealium, the leader in enterprise tag management and real-time unified marketing solutions, today announced a new integration with Sitecore, the global leader in customer experience management. Joint customers using the Sitecore® Experience Platform™ can now quickly and easily leverage the industry’s leading enterprise tag management solution, Tealium iQ™, to streamline digital marketing technology deployments and drive more personalized, profitable customer interactions.
Through this integration, Sitecore customers now have access to a unified data layer, the foundational element of tag management that facilitates a common, standardized data language between all tag-based digital marketing solutions. By enabling Tealium iQ within Sitecore, digital marketers can take advantage of any of the 750+ digital marketing vendor tags already supported by Tealium, and allow these previously siloed applications to now share data. In addition, marketers have a truly integrated view of their digital marketing stack and more flexibility to deploy any solution, including A/B testing or personalization services, to deliver a richer, more targeted customer experience.
“The power of tag management lays in the data layer,” said Mike Anderson, CTO of Tealium. “The standardization and communication of that data enables digital marketers to take real-time, immediate action. Our integrations with products like the Sitecore Experience Platform mean our customers can have the most comprehensive single view of their customers, and the ability to act on that data when it’s relevant.”
“Tealium’s tag management solution complements the power of Sitecore’s data collection capabilities,” said Patrick Schweizer, product marketing director at Sitecore. “Together, our technologies help break down data silos so marketers can access a single view of their customers and provide the relevant experiences that earn loyalty and drive revenue.”
Once the unified data layer is in place and tag management is implemented, Tealium AudienceStream® enables digital marketers to turn data into action across all digital touch points. AudienceStream segments and enriches visitor data, then allows marketers to trigger real-time remarketing, retargeting and other interactions through deep integrations with key applications such as customer relationship management (CRM), e-mail, and advertising.
The Tealium tag management module is featured in the Sitecore Marketplace.
For more information on the integration of Tealium iQ with the Sitecore Experience Platform, visit: www.sitecore.net/platform.