Reports and Whitepapers | Tealium

A comprehensive collection of assets to help inform your real-time marketing strategy.

New technology is creating new opportunities to improve the customer experience and drive results. Leverage this unique collection to learn about the latest trends and opportunities shaping digital marketing and real-time customer engagement.

Featured Reports

Gartner Report: 100 Data and Analytics Predictions for 2021

We’re entering the fourth industrial revolution. After years in development, once-futuristic technologies are starting to have a real impact on customer experience – and data is proving to be the catalyst for digital transformation.

Today’s Most Powerful Martech Duo: The CDP and DSP

Being able to capture, act on and leverage a single source of truth on acquired conversions is critical in having effective display ad campaigns. The combination of Customer Data Platforms (CDPs) and Demand Side Platforms (DSPs) provides organizations with real-time data, and connectivity of that data, across all marketing channels.

General Data Protection Regulation 2017

The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.

A new solution has recently appeared: the Customer Data Platform (CDP)

As purpose-built products designed from the start to assemble and distribute
customer data, CDPs promise to be faster, easier, cheaper and more flexible
than previous solutions. But CDPs are not widely understood and such
promises rightly arouse much skepticism. This paper aims to dispel the
skepticism by explaining what CDPs are, why they overcome previously
unsolvable problems and how you take advantage of them.

Why the Universal Data Hub?

Today’s business leaders are faced with an increasingly fractured vendor landscape leading to operational inefficiency, siloed teams, loss of consumer trust and legal risk and, worst of all, a disjointed customer experience. In a market where companies largely differentiate and scale on customer experience, this makes data strategy a vital component of organizational health.

Data Governance: Embracing Security and Privacy

The proliferation of marketing technologies, an expansion in the use of private customer data and a rapid shift in the global privacy environment (GDPR and EU-US Privacy Shield, for example) are creating an increasingly vulnerable environment with harsh penalties for non-compliance.

Zukunftssichere Marketingtechnologie

Eine zuverlässige Vorhersage künftiger Marketingtechnologien ist kaum möglich. Das Angebot an neuen Anbietern und Funktionen ist überwältigend und häufig sind für den Kauf und die Bereitstellung einer neuen Lösung nur wenige Klicks erforderlich. Wie können Marketer heute angesichts dieser vielfältigen Möglichkeiten erfolgreich für die Zukunft planen?

Driving Contextual Marketing Experiences in the Increasingly Anonymous Era

Der überwiegende Teil von Website-Besuchern ist anonym – laut verschiedenen Studien zwischen 97 und 98 Prozent. Bei den meisten Unternehmen geben somit nur 2 bis 3 Prozent der Besucher eine E-Mail-Adresse oder sonstige persönliche Daten an, um sich zu identifizieren.

Universal Data Hub

The 11 Core Functionalities of a Successful Data Strategy

It’s become clear that a unified approach to data is the most efficient and effective solution to activating the tangled web of marketing technology adopted by companies.

How to Solve the 4 Biggest Data Problems from the MarTech Explosion

A Universal Data Hub efficiently solves major internal and external challenges while creating a flexible data infrastructure that adapts with the market.

Tag-Verwaltung für Unternehmen

Top 8 ROI Considerations for Tag Management

While a free TMS is an option, it is important to understand that “free” does not always mean “without cost.” Here are 8 factors to consider before choosing between a free TMS or Tealium.

Tag Management System RFP Primer and Template

This RFP primer emphasizes key purchase criteria to help you buy the best tag management system possible.

Best Practices For Optimizing Website Performance With Tag Management

Learn how tag management best practices can optimize website performance, and improve data security and governance.

Econsultancy: Tag Management Buyer’s Guide

Get an inside look at market trends, with profiles of 12 leading tag management vendors, as well as advice for buyers looking for a technology provider.

Zähmen Sie das digitale Marketing-Monster

In Ihrer digitalen Marketingmaschine sorgt ein Monster dafür, dass auch Ihre besten Pläne schiefgehen. Erfahren Sie, wie Sie das Monster zähmen und Ordnung in das Chaos bringen.

Improving Testing & Optimization Through Tag Management

Mit Tag-Management lassen sich viele Funktionen im modernen Ökosystem durchführen, darunter die Bereitstellung und Weiterentwicklung wichtiger Test- und Optimierungstools.

Die Rendite von Tag-Management, Ausgabe 2015

Learn the specific benefits and advantages of enterprise tag management, including the impact on marketing productivity, web site performance, and much more.

Ihre eigene Marketing-Cloud

Find out how unifying your marketing technology stack with enterprise tag management can create new possibilities for customer engagement and success.

Einheitliches Marketing

Ermitteln Sie den Stand Ihrer Vereinheitlichung

Tealium and the CMO Council explore the business impact of marketing technology integration in this first-of-its-kind study.

Rise of the Chief Data Officer

CDOs wechseln in die Vorstandsetage, da „Daten als Vermögenswert“ in den Mittelpunkt der Unternehmensstrategien rücken. Erfahren Sie, wie ein CDO Ihrem Unternehmen nützen könnte.

Digital Data Distribution Platforms in Action

Collecting universal customer profiles is one thing, but how do you drive action? Learn why real-time data distribution is key.

The Path to Unified Marketing

Learn how you can unlock the potential of your marketing through the integration of both previously siloed applications and data.

Tealium’s Simplified Approach to the Digital Data Layer

Nicht alle Datenschichten werden auf dieselbe Weise erstellt. Erfahren Sie, wie Sie mit dem innovativen Ansatz von Tealium für die digitale Datenschicht auf die Erfolgsspur gelangen.

The Pressures of Personalisation

Want to understand how personalisation is changing marketing? How as marketers you can deliver the personalised experience your customers expect?

Gründe für die Echtzeit-Plattform für Kundendaten

Customer Data Platforms (CDPs) have emerged in recent years as a way to help marketers build a complete customer view.

Weitere Berichte

How to Deploy Tealium iQ

Learn best practices and easy-to-follow steps for deploying Tealium iQ from SiteOlytics, a certified partner and e-commerce consulting agency.

10 Vorteile des Tag-Managements

Als Weg zum lang ersehnten Ziel eines einheitlichen Marketings hat sich das Tag-Management in den letzten Jahren rasch weiterentwickelt.

How Tealium’s Multi-CDN Architecture Creates the World’s Fastest Tag Management Delivery Network

Die weltgrößten Marken entscheiden sich für Tealium aufgrund der umfassenden Skalierbarkeit und Leistung. Erfahren Sie, warum unsere Architektur die erste Wahl ist.

Escape the Holiday Code Freeze

Tag management is key for helping e-commerce marketers stay agile during the traditional holiday code freeze. Learn why and read a case study.

Datenzentriertes Tag-Management

Tag management isn’t really about tags, but about data. Learn why this is such an important distinction and how it can power your digital efforts.