Marketing Data Governance: Making Sense of the Current Legal Landscape
In today’s digital world, with the rich streams of customer data now available come important responsibilities in data governance. From the vendors we choose to work with, to the policies and practices we have in place, today’s marketers are increasingly responsible for ensuring customer data is handled with the utmost concern for security and privacy. In this session at Digital Velocity 2016, Chris Slovak, VP of Global Sales Solutions at Tealium, and Maltie Maraj, Senior Counsel at Tealium, detail the current legal landscape (in marketers’ terms!), and provide guidelines for a more comprehensive approach to data governance and informed technology decisions.