Tags are snippets of code that nearly every digital marketing vendor requires their customers to embed in the source code of their web sites and mobile applications.
A tag management system is a new type of application that makes it easy for digital marketers and IT professionals to deploy and manage these tags via an intuitive user interface with no coding required.
A key part of enterprise-class tag management systems is the data layer, the behind-the-scenes data and structure that drive customer interactions in web, mobile, and other digital channels.
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