--- title: "Digital Velocity 2025: Day 2" id: "79453" type: "page" slug: "digital-velocity-2025-day-2" published_at: "2025-01-13T15:38:11+00:00" modified_at: "2025-02-26T21:34:21+00:00" url: "https://tealium.com/digital-velocity-2025-day-2/" markdown_url: "https://tealium.com/digital-velocity-2025-day-2.md" --- Digital Velocity 2025 # Day 2 - Agenda ## AI & Data on the Digital Frontier ### March 4 , 2025 Omni La Costa Resort & Spa San Diego, CA [Back to the Main Event Page](https://tealium.com/2025-global-data-tour/) ## AGENDA ### 9:00 AM PT | Welcome and Opening Remarks ### Dustin Horning Director, Solutions Consulting Tealium ### Jodie Jansen VP, Customer Success Tealium ### 9:05 AM PT | State of the World and Tealium's Vision ### Jeff Lunsford CEO Tealium ### 9:20 AM PT | Leveraging Customer Data for AI-Driven Value & Adoption ### Sol Rashidi AI & Data Maverick ### 9:45 AM PT | Future Trends and Tealium Innovation: The Modern Customer Data Architecture ### Mike Anderson CTO Tealium ### 10:00 AM PT | How a Real-Time CDP and Your Data Warehouse Can Drive More Sales Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enhance enable better customer insights and analytics to jumpstart sales and marketing efforts. Read more ### Ryan Rohrman CEO Rohrman Auto Group ### Patrick Crosby Alliance Lead Snowflake ### Mike Anderson CTO Tealium ### 10:30 AM PT | Snack Break - ✨ Visit Tealium Beast Bar ✨ ### 10:45 AM PT | From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX, and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth. Read more ### Justin Hannah Automation Senior Director, Marketing Technology FanDuel Sports Network ### Jack Pace VP, MarTech & Data Strategy Zion & Zion ### 11:15 AM PT | How Customer Profiling Can Elevate the Customer Experience Discover how Tealium and AWS empower businesses to elevate customer engagement through unified profiles. Learn how these powerful tools enable personalized marketing and real-time, event-driven interactions, helping you deliver tailored experiences across every touchpoint. Read more ### Clare Ward Worldwide Tech Leader for Travel and Hospitality AWS ### 11:45 AM PT | ✨ Lunch Break ✨ ### 1:00 PM PT | The Digital Advertiser's Playbook Join Josh Wolf from Tealium and Gabe Richman from The Trade Desk to learn how advertisers are modernizing their ad campaigns to improve performance and increase ROAS in the face of increasingly restrictive technical and legal challenges. Read more ### Josh Wolf Senior Director of Solutions Consulting, Channel and Partnerships Tealium ### Gabe Richman GM, Data Partnerships The Trade Desk ### 1:25 PM PT | From Data to Intelligence: How Tealium Customers Are Powering AI & ML Innovation Join a panel of Tealium customers and partners as they share how they’re leveraging their data to drive impactful AI and ML use cases and fuel advanced AI models. From real-time personalization to predictive analytics and automation, these leaders will discuss how their data strategies are unlocking innovation and delivering measurable results. Learn how they’re overcoming challenges, maximizing the value of their customer data, and integrating AI and ML to transform customer experiences and business outcomes. This session offers actionable insights for organizations looking to turn data into intelligence and stay ahead in an AI-driven world. Read more ### Melissa Stern Sr. Manager Alaska Airlines ### Rio Longacre Managing Director Slalom ### Monica Carvajal Digital Analytics Lead ADL Digital ### Heidi Bullock CMO Tealium ### 1:50 PM PT | Accelerating Customer Journeys Through Data-Driven Integration Explore how data-driven integrations can revolutionize customer engagement across marketing, sales, and service. In this session, we will cover three impactful use cases: delivering personalized offers to nurture existing customers, enabling next-best-action strategies to boost sales, and retaining high-value customers through enhanced service experiences. Learn the critical role of data structure, availability, and enrichment in amplifying engagement, as well as strategies for creating seamless, multi-channel customer journeys that deliver measurable results. Read more ### Phil Lockhart CDO Credera ### 2:15 PM PT | Tips for Improving your Marketing Attribution, Targeting, and Performance Initiatives with the Conversions API In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world. Read more ### Dylan Draper Manager, Marketing Technology Four Seasons ### Sheila Bhardwaj Revenue Product Partnerships Snap ### Jen Farruggio Global Business Development Lead Pinterest ### Matt Gray VP Global Partnerships Tealium ### 2:45 PM PT | Navigating Governance and Consent in Siloed Marketing Environments Setting up governance and consent in siloed marketing groups with multiple identity structures creates complex challenges. This session explores strategies to align teams, streamline identity management, and improve data accuracy for a cohesive omnichannel marketing approach. Read more ### Vic Elliott Lead Marketing Technology Manager DIRECTV ### Jer Tippets Analytics and Data Engineer Hyatt ### Amir Nourani Sr Tag Management Engineer InfoTrust ### Christy Barnett Strategic Account Executive Tealium ### 3:10 PM PT | Snack Break ✨ Visit Tealium Beast Bar ✨ ### 3:25 PM PT | Planning for Building a Balanced CDP: Using the Right Data Sources and Business Insights Join us for an engaging session where one of Tealium's key Healthcare customers, MD Anderson, discuss strategies for implementing a balanced CDP. Considering all potential business use cases and integrating the right data sources from the start. Read more ### Kelsey Warden Associate Director Marketing MD Anderson ### Katelyn Engelking Director, Marketing Analytics MD Anderson ### 3:50 PM PT | Tealium and AI: Revolutionizing Real-Time Data Discover how Tealium’s built-in AI functionality is revolutionizing the way businesses leverage real-time data. This session will showcase practical strategies to maximize the value of your data by using AI-driven insights and automation directly within Tealium. Learn how to enhance customer experiences, drive smarter decisions, and streamline operations with AI-powered capabilities designed to make real-time data more actionable than ever before. Read more ### Drew Halsch Director, Solutions Consulting Tealium ### Sav Khetan VP, Product Marketing Tealium ### 4:15 PM PT | Sophisticated Tealium Deployments - Santander Openbank CDP Join this fireside chat as Tyler Griswold and Harsh Karmarkar discuss innovative and sophisticated deployment of Tealium in support of Santander's Openbank CDP Read more ### Tyler Griswold Founder AI Lab, Santander ### 6:00 - 10:00 PM PT | Digital Velocity AI & Tech Extravaganza Party ### Submitted! Thank you!