3 Keys to Building Business Resiliency in the Year Ahead
Featuring Barceló Hotel Group

Join this session to deep-dive into three key actionable ideas you can rely upon to provide your company with the readiness, robustness and reliability it needs to thrive in any highly competitive environment. Johanna Álvarez, AdTech & Attribution Modeling Specialist at Barceló dives into the key roles branding, marketing strategy, and data quality play in achieving resiliency.

A DATA-lutionary Panel: Staying Innovative & Agile in Times of Change

In this panel, Tealium’s Meredith Albertson will be chatting with some fellow data warriors about how they are responding to the unexpected changes resulting from COVID-19. Get inspired by these DATA-lutionaries as they share what’s worked for them and what hasn’t, plus trends you can expect to see going forward.

DaaS 101: Becoming Your Own Data Center of Excellence

In this session, Tealium’s Ted Sfikas will be defining “Data as a Service” as well as how businesses can transition to this low-cost model. He’ll also be covering the challenges to implementing this strategy, how to overcome them, and how a DaaS model can help address the different data needs of each department.

Data Readiness is the Key To Unlocking Your Digital Strategy

With the current emphasis on digital experiences, you might be experiencing customer data overload. That’s why Tealium’s David Morris will be sharing his tips for data readiness so you can have your data organized and readily accessible for when you need it most. Tune in to learn how to implement useful strategies to help you keep up with the flow of customer data.