Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.
Thursday, September 19, 2019
10:30 AM – 12:40 PM
Join us in the Sunroom for a chance to meet with our sponsors, have 1:1 meetings with Tealium experts and enjoy some nibbles before General Session begins.
1:00 PM – 1:05 PM
Opening & Welcome
Nic Dennis VP & GM Asia Pacific, Tealium
1:05 PM – 1:20 PM
Jeff Lunsford, CEO, Tealium
Tealium CEO, Jeff Lunsford, will kick off Digital Velocity with a brief state of the industry and discussion on the future of customer data.
1:20 PM – 2:00 PM
One of the most popular sessions at Digital Velocity, you’ll hear from Tealium Founder and CTO, Mike Anderson, Sav Khetan, VP of Product and Dave Lucas, Senior Director of Product on what you can expect to see next from Tealium.
2:00 PM – 2:30 PM
Greg Phipps, Head of Digital Performance and Growth, Gap Inc. Kelsey Todd, Senior Manager, Web Analytics and Instrumentation, Gap Inc.
In today’s shopping environment, the customer has less time and more options than ever before. To build a long-term, meaningful relationship with them, companies need to deliver experiences that meet their needs, removing friction along the way. Gap Inc. saw an opportunity to differentiate their eCommerce business by investing in delivering exceptional, personalized experiences to customers. But with seven unique brands across six distinct global domains, personalization initiatives must be done at scale. Quality, structured data is foundational to any successful and scalable customer obsessed organization. As such, the Gap Inc. team embarked on a journey to restructure their customer data supply chain to create this analytics-ready organization.
In this session with Gap Inc.’s Greg Phipps and Kelsey Todd, the team will walk us through their data maturity journey with Tealium. You’ll learn how the partnership began, utilizing the Universal Data Hub to build governed and centralized data collection processes, fueling the web production team with comprehensive customer data to execute powerful personalization campaigns that served appropriate content to customers. Finally, you will hear about the company’s plans to use Tealium to fuel its enterprise data platform and leverage Tealium in the mobile app experience and beyond.
2:30 PM – 2:45 PM
Developing an Enterprise Customer Data Strategy
Catherine Ballantyne, Director, Solutions Consulting, APAC, Tealium
2:45 PM – 3:15 PM
Amin Foda, Director, Marketing Infrastructure, Monash University
Without data, both claimed and observed, it is difficult to advance an organisation beyond the ‘status-quo’ and enhance its audience experience to drive better relationships. Data has become the new business currency everyone depends on – it’s not just enough to have data. Monash Univesity is successfully storytelling through data enabling an understanding of behaviours to enrich those customer-centric strategies
3:15 PM – 3:40 PM
Mark Bradshaw, General Manager of Digital, Beteasy
Embracing an experimentation mindset where “I reckon” is replaced by “I know” delivers benefits to customers and the business. Beteasy examine the future state for experimentation and personalisation and the impact on customer experience and profit from not having to give away value to retain customers
3:40 PM – 4:00 PM
4:00 PM – 4:05 PM
Meredith Albertson, VP Marketing, Tealium
4:05 PM – 4:35 PM
Josh Griffiths, Sales Automation Manager, nib Health Funds
In today’s landscape, it is becoming increasingly critical for organisations to have access to quality data to enable not just the delivery of solutions that meet the needs of your customers, but also to ensure that their effectiveness and impact can be measured. Hear how nib Health Funds are executing a data-driven strategy through increased technology capabilities to better prioritise sales opportunities and deliver them to the most relevant sales channel to maximise efficiency and returns.
4:35 PM – 5:00 PM
Customer Panel – Ignite and unify your marketing strategy with the power of data
Moderator: Rajan Kumar, Founder & MD, The Lumery
Priya Kanniappan, Head of Retention Marketing, Carsales
Ben Hoefel, Personalisation Manager, Jetstar
Charul Manglani, Tech Specialist, The National Heart Foundation
5:00 PM – 5:30 PM
Liz Baldwin, Head of Digital, Network Ten
Network Ten is aspiring to become increasingly data-driven in the way decisions are made and business progress is assessed. With data now being a fundamental role for Network Ten, now and in the future, the important on the creation of customer-centric strategies for insights, audience engagement, experimentation and personalisation is key.
5:30 PM – 5:35PM
Digital Velocity Recap
Chris Russell, Managing Director Australia and New Zealand, Tealium
5:35 PM – 9:00 PM
IVY Pool Bar