Agenda

Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.

Day 1: Tuesday, 11 June, 2019

07:30 – 11:00

Breakfast and Drop-in Meetings

11:00 – 11:10
General Session

Welcome and Digital Velocity Europe Kickoff
Jeff Lunsford, CEO, Tealium

11:10 – 11:40
General Session

KEYNOTE - Data is Beautiful.
Harnessing the Power of Visualization to Surface Insight, Pattern and Stories from Numbers
David McCandless, Founder, Information is Beautiful

In this age of “Big Data” and information overload, data visualisation has incredible potential to help us quickly understand, navigate and find meaning across many complex domains.

Author, designer, and leading-practitioner in this developing field, David McCandless will share his passion for visualisation as a merging of design, information, numbers and story. His popular blog and best-selling book, “Information is Beautiful experiments” with visualization to discover new patterns and fascinating stories in the seas of data surrounding, and sometimes swamping, us.

In this multi-coloured, hyper-visual presentation, he will unveil some of the interesting, unexpected and sometimes magical things that happen when you start to visualise data, knowledge and ideas.

11:40 – 12:00
General Session

The Future of Data
Jeff Lunsford, CEO, Tealium

Tealium CEO, Jeff Lunsford, will kick off Digital Velocity with a brief state of the industry and discussion on the future of customer data.

12:00 – 13:00
General Session

Customer Presentations

13:00 – 14:00
Partner Pavilion

Lunch

14:15 – 14:45
General Session

Is Your Data Ready for the Digital Revolution?
Lalitha Krishnamoorthy, Director of Engineering, Digital Analytics Platform, IBM

As industry leaders gravitate towards making every buying/selling/investment decision based on data, the criticality of data readiness to face the digital revolution is of paramount importance. In this session with Lalitha Krishnamoorthy, Director of Engineering, Digital Analytics Platform, IBM, she’ll discuss how to get your data ready for this wave of disruption.

14:45 – 15:15
General Session

Featured Partner Presentation

15:15 – 15:45
General Session

Creative Data Advertising: How Axel Springer Transcended to a Personalized Programmatic Advertising Approach
Robin Geier, Senior Manager Programmatic & Display, Axel Springer
Leonard Kehl, Senior Product Manager Data, Axel Springer

In today’s fight for consumer attention, it’s extremely important to stand out with individual advertising messages and show relevant content at the right time. To create that relevance, advertisers need to know their audience well.


Data is the key to reach the right target group, which can lead to a significant increase in advertising impact. This is where Creative Data Advertising comes into play.
Robin Geier and Leonard Kehl will share insights of Axel Springer’s real-time data-driven programmatic setup using the Tealium Universal Data Hub and Google Marketing Platform to drive paid subscriptions.

15:45 – 16:15
Partner Pavilion

Break

16:15 – 17:15
General Session

Customer Presentations

17:15 – 17:45
General Session

Afternoon Keynote

17:45 – 17:55
Partner Pavilion

Day 1 Closing Remarks
Lindsay McEwan, General Manager EMEA, Tealium

18:00 – 19:00

Drinks Reception

19:00 – 23:00

Awards Dinner

Day 2: Wednesday, 12 June, 2019

08:00 – 09:00
Partner Pavilion

Breakfast

09:00 – 09:10
General Session

Welcome Back
Lindsay McEwan, General Manager EMEA, Tealium

09:10 – 09:50
General Session

Customer Panel

09:50 – 10:35
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium

One of the most popular sessions at Digital Velocity, you’ll hear from Tealium Founder and CTO, Mike Anderson, on what you can expect to see next from Tealium.

10:35 – 10:45
General Session

General Session Wrap Up
Lindsay McEwan, General Manager EMEA, Tealium

10:45 – 11:15
Partner Pavilion

Break

11:15 – 12:15
Breakout Rooms

Breakouts: Customer Presentations, Tealium Education, Roundtable Discussions

Universal Data Hub: New Feature Highlights
Tealium Education

Technical Level: Beginner / Intermediate
Products Covered: Tealium AudienceStream and EventStream

Getting Started Training: Event Data Framework
Tealium Education

Technical Level: Beginner
Products Covered: Tealium iQ Tag Management and EventStream

Data is how we understand customers today, but data is born in a silo and every silo is unique. This makes it difficult for organizations to act with a complete and common view of the customer. In this session, we will explain how using Tealium iQ Tag Management, and Tealium EventStream together helps orchestrate your data from multiple sources and channels to multiple destinations.

Training: Configuration Optimisation

In this session, you’ll learn of some of the Advance Publish Setting features, Tag/Load Rules/Extension consolidation, and even Hosted Data Layer, resulting in a much more maintainable configuration. We’ll also cover some migration strategies and considerations.

Target / Pre-requisite:

  • Advanced Tealium iQ Tag Management users
  • Must have gone through a full deployment, including Tags, Extensions, and Load Rules
  • Understand the basics of Utag’s load order
  • Understanding the concepts around:
    • CDN and Caching
    • Browser Dev Tools
    • JSON
    • Use of Terminal application

ITP 2.1: What it is, Why it Matters, and How to Navigate
Ty Gavin, VP, Software Development, Tealium

12:15 – 13:15
Breakout Rooms

Breakouts: Customer Presentations, Tealium Education, Roundtable Discussions

Getting Started Training: AudienceStream
Tealium Education

Technical Level: Intermediate
Products Covered: Tealium AudienceStream

Learn how to take consistent and relevant action in real time across an organization’s entire tech stack using Tealium AudienceStream. From data flowing in, to building data enrichment, understanding the basics of identity resolution, building Audiences, and taking action on your customers’ data.

Getting Started Training: Building a Solid Foundation for the UDH
Tealium Education

Technical Level: Beginner

In this session, you will learn how to define and model your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties. We will explain how to define your data layer for Web, Mobile, and other devices and channels.

13:15 – 14:15
Partner Pavilion

Lunch

14:15 – 15:15
Breakout Rooms

Breakouts: Customer Presentations, Tealium Education, Roundtable Discussions

Cross-device Analytics - Using Tealium iQ Tag Management and EventStream to Feed Your Analytics
Tealium Education

Technical Level: Intermediate
Products Covered: Tealium iQ Tag Management and EventStream

This session will show you how to ensure data is flowing to your analytics tool of choice from both traditional web browsers, and non-traditional sources like IoT devices, beacons, or other programming languages.

Personalising Experiences with AudienceStream and Data Layer EnrichmentTealium Education

Technical Level: Intermediate
Products Covered: Tealium AudienceSteam

This session will show you how to build a variety of visitor attributes in Tealium AudienceStream, feed that data back into your website, then personalize the customer experience using the data stored in a visitor profile.

Advanced Attribution
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

Technical Level: Advanced

Learn how to account for multiple sources, campaigns, and standards, for incoming campaign attribution. We will go through a method of establishing a “Universal Campaign ID/Name/etc” so that regardless of source, you only need to create one mapping in your Load Rules and Tag Data Mappings.

Target / Pre-requisite:

    • Intermediate Tealium iQ Tag Management users
    • Must have completed at least 1 Tag and 1 Extension training exercise

15:15 – 15:45
Partner Pavilion

Break

15:45 – 16:45
Breakout Rooms

Breakouts: Customer Presentations, Tealium Education, Roundtable Discussions

Gaining Actionable Insights in Your Data via Tealium DataAccess
Tealium Education

Technical Level: Intermediate
Products Covered: All Tealium DataAccess products

This session will how you how DataAccess offers the richest source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action. You will see examples of how our customers are using their data to enhance their decision making, build Business Intelligence, and even feed Machine Learning capabilities.

16:45

Digital Velocity Close