Agenda

Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.

Day 1: Tuesday, 11 June, 2019

08:00 – 09:30

Breakfast

09:00 – 11:00

Drop-in Meetings

11:00 – 11:10
General Session

Welcome and Digital Velocity Europe Kickoff
Jeff Lunsford, CEO, Tealium

11:10 – 11:55
General Session

KEYNOTE - Data is Beautiful.
Harnessing the Power of Visualization to Surface Insight, Pattern and Stories from Numbers
David McCandless, Founder, Information is Beautiful

In this age of “Big Data” and information overload, data visualisation has incredible potential to help us quickly understand, navigate and find meaning across many complex domains.

Author, designer, and leading-practitioner in this developing field, David McCandless will share his passion for visualisation as a merging of design, information, numbers and story. His popular blog and best-selling book, “Information is Beautiful experiments” with visualization to discover new patterns and fascinating stories in the seas of data surrounding, and sometimes swamping, us.

In this multi-coloured, hyper-visual presentation, he will unveil some of the interesting, unexpected and sometimes magical things that happen when you start to visualise data, knowledge and ideas.

11:55 – 12:20
General Session

Is Your Data Ready for the Digital Revolution?
Lalitha Krishnamoorthy, Director of Engineering, Digital Analytics Platform, IBM

As industry leaders gravitate towards making every buying/selling/investment decision based on data, the criticality of data readiness to face the digital revolution is of paramount importance. In this session with Lalitha Krishnamoorthy, Director of Engineering, Digital Analytics Platform, IBM, she’ll discuss how to get your data ready for this wave of disruption.

12:20 – 12:45
General Session

Creative Data Advertising: How Axel Springer Transcended to a Personalized Programmatic Advertising Approach
Robin Geier, Senior Manager Programmatic & Display, SPRING Axel Springer
Leonard Kehl, Senior Product Manager Data, SPRING Axel Springer

In today’s fight for consumer attention, it’s extremely important to stand out with individual advertising messages and show relevant content at the right time. To create that relevance, advertisers need to know their audience well.

Data is the key to reach the right target group, which can lead to a significant increase in advertising impact. This is where Creative Data Advertising comes into play.
Robin Geier and Leonard Kehl will share insights of Axel Springer’s real-time data-driven programmatic setup using the Tealium Universal Data Hub and Google Marketing Platform to drive paid subscriptions.

12:45 – 13:45
Tealium Marketplace

Lunch

13:45 – 14:10
General Session

Facilitating Today’s Data Challenges to Prepare for the Future: Why Changes Can Be an Opportunity
Johanna Álvarez, AdTech & Attribution Modeling Specialist, Barceló

The travel and hospitality industry has been shifted by lodging alternatives, online distribution, and reservation systems as well as fundamental changes in the communication between the host and guests through digitalisation. Facing this complexity, data has become an even more essential component of the success and growth of established companies. Barceló Hotel Group has made data the centerpiece of its decisions some years ago.

Experiencing both business and personal growth Johanna Álvarez, AdTech & Attribution Modeling Specialist of Data & Digital Media at Barceló, talks about her journey with Tealium and the recent data collection obstacles her company has been facing due to changing regulations and technology such as ITP. Not afraid to address challenging topics facing the industry, Johanna drives the must-have conversations within her company as well as in Tealium. Learn about the importance of knowing and watching your data on a regular basis. Listen to her experiences, insights, and her proactive attitude: When life gives you lemons, deal with it!

14:10 – 14:40
General Session

Organizing Your Teams Around The Customer Journey: How to Drive Enterprise-wide Success with Data and Technology
Kerry Dawes, Director of Digital Consumer Experience, The Rank Group
Ben Stephenson, Consultant, 120 Feet

Organizations are setting out to be data-driven but year after year it often remains an unfilled initiative. The technology isn’t failing them, it’s often the operations and rigid internal silos. So how does an organization develop collaboration for data transformation? Progress internal teams to a place where change and transformation is the new ‘normal?’ How do they handle change management and the adoption of a disruptive technology like Tealium Universal Data Hub? In this session with Kerry Dawes of The Rank Group and their agency partner, Ben Stephenson of 120 Feet, we’ll learn about The Rank Group’s journey in driving true organisational change resulting in an exceptional omnichannel strategy and improved view of the customers across all screens and devices.

And come prepared with questions. We will be doing a special live Q&A session with Kerry and Ben during the last part of the presentation.

14:40 – 15:05
General Session

Growing Pains: Increasing Digital Maturity for Business Success
Tim de Paris, CTO,Decibel,

We know the importance of great experiences – when customers feel taken care of, they spend more, return frequently and tell all their friends – but creating the structure required for systematically improving experiences has been harder. In this session, Tim de Paris, CTO of Decibel, introduces the Digital Experience Maturity Curve and explains how businesses can increase their level of sophistication in measuring and improving digital experience. We’ve proven it – great experiences mean higher revenue. Learn how to identify your place in the Digital Maturity Curve and follow the example of TUI, which moved through the phases of the curve and reaped the rewards.

15:05 – 15:30
General Session

Customer Experience Management: Course Correction
Marcus Ambrus, Managing Partner, Plan.net

Customer Experience Management, or Customer Centricity, has become the #1 hope and mission of companies and brands. The technical opportunities supporting this mission are amazing. But in reality company managers, organizations, and people are not ready to navigate with such technical opportunities. Customer Experience Management requires the seamless integration of Marketing, Sales, and CRM. Those parties operate in silos and have fragmented customer journey views and responsibilities. That is the reason why so many system integrations and Customer Experience visions fail.

The integration of the Tealium Universal Data Hub and Plan.Net´s proprietary CORE data science system plays a major role in the successful change of how organizations operate. As this stack enables organizations to truly integrate and activate any customer interaction on the customer journey and therefore create an automated and individualized shaping of the customer journey.

In this session with Marcus Ambrus, Managing Partner of Plan.Net Business Intelligence, he’ll share:

  • Methods and best practices on how to overcome change management challenges in organizations
  • How to train the interplay of Marketing, Sales, and CRM
  • How to reduce the risk of failure of the integration of sophisticated Marketing Technologies
  • Exciting case studies of truly re-designed Marketing Communication strategies and tactics playing at the full strength of today’s opportunities

15:30 – 16:00
Tealium Marketplace

Break

16:00 – 16:25
General Session

Orchestrating Data on the Global Level
Lukas Teply, Digital Analytics Agile Lead, MSD
Karel Navratil, Product Owner of Digital Analytics, MSD

MSD a global pharmaceutical company, wanted to develop and implement a data strategy that not only elevated the quality of their customer data but would result in more comprehensive and actionable data for their global organization.

In this session with Karel Navratil and Lukas Teply, you’ll learn how MSD partnered with Tealium to orchestrate their data and deliver more value to their business.

They will discuss:

  • Creating a digital analytics product team that serves all markets and can utilize Tealium to maintain over 600+ global profiles and operate across teams in Europe, Asia, and the United States
  • Scaling a comprehensive data strategy and the evolution of the MSD partnership with Tealium
  • The benefits of utilizing Tealium iQ Tag Management (client-side) and EventStream (server-side) for secure and robust data collection and delivery
  • Next steps and how they plan to incorporate Tealium AudienceStream into the MSD strategy

16:25 – 16:50
General Session

Customer Presentation
Martin Vinter, Business Development and Web Analytics, Tryg

16:50 – 17:15
General Session

Data-Driven Innovation at Talpa Network
Wouter Postma, VP of Platform and Architecture, Talpa Network

Partnering with Tealium, Talpa Network is building the next generation real-time Smart Data Platform and creating a single view of their consumers with the ability to automate and personalize actions across every touch point and channel across the entire Talpa Network ecosystem. Learn more about this innovative, strategic initiative in this session with Wouter Postma, VP of Platform and Architecture, Talpa Network.

17:15 – 17:30
Tealium Marketplace

Day 1 Closing Remarks
Lindsay McEwan, General Manager EMEA, Tealium

18:00 – 19:00

Drinks Reception

19:00 – 21:00

Awards Dinner

Day 2: Wednesday, 12 June, 2019

08:00 – 09:00
Tealium Marketplace

Breakfast

09:00 – 09:10
General Session

Welcome Back
Martin McDonald, VP DACHEE, Southern Europe, Tealium

09:10 – 09:40
General Session

Customer Presentation
TBA

09:40 – 10:35
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium
Sav Khetan, VP, Product, Tealium

One of the most popular sessions at Digital Velocity, you’ll hear from Tealium Founder and CTO, Mike Anderson, and VP Product, Sav Khetan, on what you can expect to see next from Tealium.

10:35 – 10:45
General Session

General Session Wrap Up
Lindsay McEwan, General Manager EMEA, Tealium

10:45 – 11:15
Tealium Marketplace

Break

11:15 – 12:15
Breakout Rooms

The Limit is Only Your Imagination - Discovering New and Different Ways to Use Tealium iQ
Tamas Szabo, Team Lead Data & Analytics, Rakuten

Remember the day you started using Tealium iQ Tag Management? It was just the beginning of an exciting journey. There was, and is, still a lot to discover. Perhaps you are at a point in the journey asking yourself: “What now? What next?” Sometimes it is good to take a step back and reimagine what is possible.

 

In this session with Tamas Szabo, Team Lead Data & Analytics of Rakuten Deutschland GmbH, you’ll learn-

  • How to think outside of the box when it comes to tag management
  • Ways to innovate, think creatively, and proactively
  • New ideas, helpful suggestions, and best practices on ways to use Tealium iQ in your everyday life to avoid long development cycles and to figure out what is worth implementing
  • How to make the most of what you already have and use!
Getting Started Training: Event Data Framework
Tealium Education

Technical Level: Beginner
Products Covered: Tealium iQ Tag Management and EventStream

Data is how we understand customers today, but data is born in a silo and every silo is unique. This makes it difficult for organizations to act with a complete and common view of the customer. In this session, we will explain how using Tealium iQ Tag Management, and Tealium EventStream together helps orchestrate your data from multiple sources and channels to multiple destinations.

Training: Configuration Optimisation

In this session, you’ll learn of some of the Advance Publish Setting features, Tag/Load Rules/Extension consolidation, and even Hosted Data Layer, resulting in a much more maintainable configuration. We’ll also cover some migration strategies and considerations.

Target / Pre-requisite:

  • Advanced Tealium iQ Tag Management users
  • Must have gone through a full deployment, including Tags, Extensions, and Load Rules
  • Understand the basics of Utag’s load order
  • Understanding the concepts around:
    • CDN and Caching
    • Browser Dev Tools
    • JSON
    • Use of Terminal application

ITP 2.X: What it is, Why it Matters, and How to Navigate
Ty Gavin, VP, Software Development, Tealium

Roundtable Session: Drive CX Success: Utilize Digital Experience Metrics to Deliver on Key KPIs
Mike Tumalty, Global VP Inside Sales, Decibel

It’s quickly becoming clear that the importance of delivering a flawless online experience for your customers cannot be understated. Many growing organizations have adopted CX as a strategic imperative – no surprise when we consider that within the travel industry alone, 88% of customers will go elsewhere if their digital experience isn’t up to scratch.

As businesses continue to evolve in their digital maturity, what continues to be a challenge is identifying a way to measure, monitor, manage and ultimately improve digital experiences across every touch point. Harder still, is definitively linking CX to performance metrics such as conversion and revenue.

In this session, we will discuss:

  • The different types of experience metrics available to businesses
  • How those metrics align to a business’ digital maturity
  • How incorporating these metrics into your digital CX strategy will drive measurable results
  • Making CX a corporate initiative and communicating the benefits across the business
Roundtable Session: Using Data to Perfect the Customer Experience
Whelan Boyd, Senior Product Manager, Optimizely

Today’s digital leaders have no shortage of data or insights on their customers. But how do we leverage this data to create more relevant experiences for our customers?

Through a process of experimentation and personalization, we can deliver unique experiences to these personas within our customer base. Join this discussion to learn how you can continue to deliver relevant digital experiences to every single one of your customers. We’ll discuss how to:

  • Move from digital guesswork to evidence-based decision-making to optimize digital commerce, campaigns, and product initiatives
  • Better leverage customer data and context to deliver more compelling experiences
  • Go beyond basic A/B testing to a more strategic program of continuous experimentation and personalization

12:15 – 13:15
Breakout Rooms

Getting Started Training: AudienceStream
Tealium Education

Technical Level: Intermediate
Products Covered: Tealium AudienceStream

Learn how to take consistent and relevant action in real time across an organization’s entire tech stack using Tealium AudienceStream. From data flowing in, to building data enrichment, understanding the basics of identity resolution, building Audiences, and taking action on your customers’ data.

Getting Started Training: Building a Solid Foundation for the UDH
Tealium Education

Technical Level: Beginner

In this session, you will learn how to define and model your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties. We will explain how to define your data layer for Web, Mobile, and other devices and channels.

Universal Data Hub: New Feature Highlights
Tealium Education

Technical Level: Beginner
Products Covered: Tealium AudienceStream and EventStream

Following up on the main stage overview from earlier in the day, this session will showcase the features of Tealium AudienceStream and EventStream that have been released over the last 12 months, plus some sneak peeks of new features announced in the main conference sessions.

Roundtable Session: Tag Management and Tag Governance: Differences and Synergies
Mike Fong, Senior Consultant/Solutions Engineer, ObservePoint

When properly deployed, analytics and marketing tags provide the high-quality data companies need to understand user behavior on their websites. Unfortunately, tags require a lot of monitoring and maintenance (more specifically known as Tag Management and Tag Governance) to ensure they continually track behavior as required.

Join ObservePoint’s Mike Fong to discuss and brainstorm how Tealium’s TMS and ObservePoint’s Tag Governance solution interact with each other to create a data quality feedback loop: Tealium deploys tags and ObservePoint tests them. This session will discuss the process of establishing a solid tag management and governance processes, including how to:

  • Test for JavaScript errors that inhibit successful data collection
  • Catalog your tags and web pages before TMS deployment
  • Ensure installation of TMS container code on every page
  • Validate new releases for optimal TMS performance
  • Verify proper data collection and tag configuration
  • Identify and remove unauthorized tags
Roundtable Session: User-centric data post GDPR
Marie Fenner, Managing Director, AT Internet

Everyone talks about hyper personalisation and hyper relevance, but how do we collect user data in a privacy-friendly way and activate that data to recommend, communicate and personalise?

In this roundtable, let us explore how we can collect and activate data for hyper-relevance in a GDPR-compliant way. Join this roundtable and share best practices on how to:

  • Collect data in a GDPR-compliant way
  • Build a Single Customer View
  • Personalise and recommend the right content / products

13:15 – 14:15
Tealium Marketplace

Lunch

14:15 – 15:15
Breakout Rooms

Challenger Session: Call Centre
Andrew Smith, Solutions Consultant, Tealium

In this fascinating Challenger Session with Tealium Solutions Consultant Andrew Smith, we’ll discuss how to create a genuine loop between call centre data and digital interactions, ways to deliver relevant and meaningful topics for your call centre teams, and enhancing web chat with call centre activity.

Cross-device Analytics - Using Tealium iQ Tag Management and EventStream to Feed Your Analytics
Tealium Education

Technical Level: Intermediate
Products Covered: Tealium iQ Tag Management and EventStream

This session will show you how to ensure data is flowing to your analytics tool of choice from both traditional web browsers, and non-traditional sources like IoT devices, beacons, or other programming languages.

Personalising Experiences with AudienceStream and Data Layer EnrichmentTealium Education

Technical Level: Intermediate
Products Covered: Tealium AudienceSteam

This session will show you how to build a variety of visitor attributes in Tealium AudienceStream, feed that data back into your website, then personalize the customer experience using the data stored in a visitor profile.

Advanced Attribution
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

Technical Level: Advanced

Learn how to account for multiple sources, campaigns, and standards, for incoming campaign attribution. We will go through a method of establishing a “Universal Campaign ID/Name/etc” so that regardless of source, you only need to create one mapping in your Load Rules and Tag Data Mappings.

Target / Pre-requisite:

    • Intermediate Tealium iQ Tag Management users
    • Must have completed at least 1 Tag and 1 Extension training exercise

15:15 – 15:45
Tealium Marketplace

Break

15:45 – 16:45
Breakout Rooms

Gaining Actionable Insights in Your Data via Tealium DataAccess
Tealium Education

Technical Level: Intermediate
Products Covered: All Tealium DataAccess products

This session will how you how DataAccess offers the richest source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action. You will see examples of how our customers are using their data to enhance their decision making, build Business Intelligence, and even feed Machine Learning capabilities.

Challenger Session: Tealium iQ Tag Management to UDH
Timothy Stadie, Solutions Consultant, Tealium

In this new Challenge Session with Tealium Solution Consultant Timothy Sadie, you’ll learn more about the real power of Tealium iQ Tag Management and dive into the steps on how to progress from controlling your data to owning it, and how further to analyse and act upon it.

16:45

Digital Velocity Close