Digital Velocity San Diego 2020 Agenda will be up in February! Stay tuned for updates but in the meantime our 2019 Agenda can be found below for reference.

Pre-Conference: Monday, May 13, 2019

6:45 PM – 9:00 PM
Pendry Pool Deck

Welcome Reception on the Pool Deck
Kick off your time at Digital Velocity San Diego by mingling with fellow attendees, soaking up the beautiful weather, and taking in the views from the Pendry Pool Deck, our host venue’s chic rooftop lounge — all over delicious food and drinks.

Day 1: Tuesday, May 14, 2019

7:30 AM – 9:00 AM
Partner Pavilion


9:00 AM – 9:15 AM
General Session

Welcome and The Future of Data
Jeff Lunsford, CEO, Tealium

Tealium CEO, Jeff Lunsford, will kick off Digital Velocity with a brief state of the industry and discussion on the future of customer data.

9:15 AM – 9:45 AM
General Session

Betting on Retention
Geoff Howland, Head of Personalisation, Sportsbet

It costs 5X times as much to attract a customer than to retain one. Yet an overwhelming 44% of companies focus on customer acquisition and only 18% on retention. What would happen if you flipped that strategy on its head? Australia’s premier internet betting and entertainment site, Sportsbet, is doing just that– utilizing data and technology to deliver a customer-centric approach in one of the world’s most competitive industries.

In this session with Geoff Howland of Sportsbet, you’ll learn:

  • Why even as a leader in customer acquisition, Sportsbet chose to shift away from that strategy and focus on customer lifecycle, time-based journeys, and retention
  • The importance of having a continuous, comprehensive view of your customers and driving engagement and advocacy across every customer touchpoint
  • How data and technology empowered Sportsbet to better understand their customers and measure results
  • And how in a highly competitive and fast-paced industry, Sportsbet achieves an increase in engagement and customer loyalty but does so in an ethical manner

9:45 AM – 10:00 AM
General Session

Customer Data Hub: New Highlight Features
Jamie Wells, Solutions Consulting Manager, Tealium

Before we dive into the 2019 Roadmap, we will spend a few minutes highlighting some of the top new Tealium Customer Data Hub features and what they mean for you.

10:00 AM – 10:30 AM
Partner Pavilion


10:30 AM – 11:15 AM
General Session

KEYNOTE - Data is Beautiful.
Harnessing the Power of Visualization to Surface Insight, Pattern and Stories from Numbers
David McCandless, Founder, Information is Beautiful

In this age of “Big Data” and information overload, data visualization has incredible potential to help us quickly understand, navigate and find meaning across many complex domains.

Author, designer, and leading-practitioner in this developing field, David McCandless will share his passion for visualization as a merging of design, information, numbers and story. His popular blog and best-selling book, “Information is Beautiful experiments” with visualization to discover new patterns and fascinating stories in the seas of data surrounding, and sometimes swamping, us.

In this multi-colored, hyper-visual presentation, he will unveil some of the interesting, unexpected and sometimes magical things that happen when you start to visualize data, knowledge and ideas.

11:15 AM – 11:45 AM
General Session

Using a CDP to Resolve the Brand vs. Performance Wars
Gaurav Agarwal, VP, Growth, Molekule

When it comes to digital marketing, the functional aspect of performance and the emotional aspect of the brand are always at odds. While one is easy to measure, the other indirectly impacts business in many ways. Now with data and technology, the separation of the two will dissipate as brand marketers become more data-driven and performance marketers get brand savvy. Brand and performance must work together across the entire customer lifecycle to deliver superior and efficient customer experiences.

In this session with Gaurav Agarwal, Vice President of Growth, Molekule, you’ll learn how a Customer Data Platform (CDP) can fuel this hybrid marketing approach and deliver more impactful experiences across the customer lifecycle.

11:45 AM – 12:05 PM
General Session

Fireside Chat with ObservePoint
Moderator: Chris Slovak, VP Global Solutions Consultant, Tealium
Panelist: Patrick Hillary, VP Customer Success, ObservePoint

11:15 AM – 11:45 AM
General Session

Inspiring a Data-First Culture Through Internal Activism
Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

11:45 AM – 12:05 PM
General Session

Customer Presentation

12:05 PM – 1:00 PM
Meal Halls


1:00 PM – 1:15 PM
Partner Pavilion

Dessert in the Partner Pavilion

1:15 PM – 1:45 PM
General Session

Crawl. Walk. Run.Making Real-Time Digital Analytics Work for Big Pharma
Vaughan Williams, Global Lead, Digital Analytics and Reporting, Sanofi
Andrew (Drew) Isaacs, Principal, Artificial Intelligence and Analytics, Cognizant

How do you make real-time data and analytics work in one of the worlds most highly regulated industries? When developing their digital Marketing analytics strategy and initiatives, Sanofi, a global leader in healthcare, faced challenges not only around the sheer volume of digital properties (2000+) and lack of universal standards but also with the complexity of industry regulations and meeting the needs of global stakeholders.

Sanofi and their global implementation partner, Cognizant, will share how they took the ‘Crawl-Walk-Run’ methodology and applied it to the organization’s technology adoption and digital Marketing analytics strategy, resulting in operational efficiencies, global data governance, customer-centric personalization, and better ROI on marketing investments.

1:45 PM – 2:25 PM
General Session

Panel: Driving Enterprise-Wide Success with Transformative Technology-
Change How Your Teams Collaborate to Better Serve the Customer
Moderator: Elizabeth Marshall, Manager, Solutions Consulting
Panelist: Peter Woroniecki, Director of Business Intelligence, ALM Media
Panelists: Douglas DelVecchio, Director, Digital Operations and Business Intelligence Analytics, Humana
Panelists: Eric Gai, Sr. Director, Global Analytics, Customer Research, and Insights, Robert Half

Organizations are setting out to be data-driven but year after year it often remains an unfilled initiative. The technology isn’t failing them, it’s often the operations and rigid internal silos. A 2018 eMarketer study showed that organizational alignment was the main challenge for businesses trying to meet their data transformation goals and that a key contributor that was friction between technology and business departments.

So how does an organization develop collaboration for data transformation? How do they handle change management and the adoption a disruptive technology like Tealium AudienceStream CDP or Event Data Framework? In this session with Tealium customers, we will discuss-

  • How to drive enterprise-wide success with data and technology
  • The value of organizing your teams around the customer journey

2:25 PM – 2:50 PM
Partner Pavilion


Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Guided, self-paced sessions facilitated by Tealium product experts.

2:50 PM – 3:50 PM
Breakout Rooms

The State of Server-side
Chris Slovak, VP, Global Solutions Consulting, Tealium
Jamie Wells, Manager, Solutions Consulting NA - West, Tealium

Client-side and server-side are the two ways to collect and deliver data– but each approach comes with its respective benefits and drawbacks. Tealium offers customers both client-side and server-side options via the Event Data Framework (EDF), so you have the power to make the right choice for your data strategy, business needs, and budget. In this presentation, we will discuss the state of server-side and why it is vital for your organization’s long term strategy to have data management options both client-side and server-side.

A Practical Approach to Visitor Stitching and Identification
Dan George, Solutions Consultant, Tealium

Mapping a consumer’s journey to all of his or her devices and digital touchpoints is crucial for a comprehensive customer view and campaign planning and analysis.

In this session, you’ll learn:

  • What is Visitor Stitching
  • Visitor Identifier Types
    • ‘Probabilistic / third-party / Device IDs` vs. `Deterministic / first-party / Personal IDs`
  • Commonly used IDs, plus how and when to get them
Advanced Attribution
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

Technical Level: Advanced

Learn how to account for multiple sources, campaigns, and standards, for incoming campaign attribution. We will go through a method of establishing a “Universal Campaign ID/Name/etc” so that regardless of source, you only need to create one mapping in your Load Rules and Tag Data Mappings.

Target / Pre-requisite:

    • Intermediate Tealium iQ Tag Management users
    • Must have completed at least 1 Tag and 1 Extension training exercise
Getting Started Training: Event Data Framework
Brian Hazell, Technical Trainer, Tealium

Technical Level: Beginner
Products Covered: Tealium iQ Tag Management and EventStream

Data is how we understand customers today, but data is born in a silo and every silo is unique. This makes it difficult for organizations to act with a complete and common view of the customer. In this session, we will explain how using Tealium iQ Tag Management, and Tealium EventStream together helps orchestrate your data from multiple sources and channels to multiple destinations.

Customer Data Hub: New Feature Highlights
Mark Dearlove, Global Director of Education, Tealium

Technical Level: Beginner / Intermediate
Products Covered: Tealium AudienceStream and EventStream

Following up on the main stage overview from earlier in the day, this session will showcase the features of Tealium AudienceStream and EventStream that have been released over the last 12 months, plus some sneak peeks of new features announced in the main conference sessions.

Data Orchestration and Strategic Planning Workshop
Katie Jarrell, Senior Digital Strategist, Tealium
Richard Morrow, Digital Strategist, Tealium

Unifying and orchestrating data in an organization takes strategic planning and cooperation amongst your teams. Join this workshop to understand the processes that will help unite your tools and teams with universally-accessible, real-time customer data.

In this session we’ll discuss:

  • Aligning stakeholders, roles, and responsibilities
  • Mapping data sources for orchestration
  • Developing documentation for data activation and distribution
Roundtable: How To Build a Sustainable Tag Governance Framework
Patrick Hillery, VP of Solutions Engineering, ObservePoint

There can be multiple ways today’s common data collection processes can fail a business. Join this roundtable session as we discuss new and sophisticated strategies to develop a solid tag governance plan that helps eliminates data loss and improves analytics reporting.

We hope attendees open up about the hardships and challenges of managing quality data and utilizing technologies and processes. This roundtable will discuss:

  • Why data collection and reporting can be so difficult to keep accurate
  • Key steps brands should take going forward to keep things accurate
  • Why it’s so important to continually monitor your data
  • Creating a strategic plan for tag implementation
  • Common challenges brands face in getting tags deployed or removed
  • How to effectively use an SDR (Solution Design Reference)
  • How to effectively create and implement a Tag Management plan
Roundtable: Become Self-Sufficient with Self-Service Digital Analytics
Joe Christopher, VP of Analytics, Blast Analytics & Marketing

In a data-driven organization, all business users must be users of data in order to succeed. However, training can only go so far in ensuring that you understand the intricacies of your data. How do you know if the data is accurate? How do you know if you are interpreting your reports correctly? As organizations continue to have explosive growth in both their data volume and analysis requests, we must ask these questions and more.

In this roundtable session, Joe Christopher, VP Analytics at Blast Analytics & Marketing, will lead an engaging and thought-provoking conversation about Self-Service analytics. Join us for this lively roundtable session to understand what the benefits of self-service digital analytics are, some common mistakes, and key takeaways for successfully implementing self-service analytics in your organization.

Roundtable: Completing the Final Mile of Your Digital Transformation
Dan Roden, Sr. Director, Product Advocacy, Domo

With the recent explosion of information on customers, providing consumable data to the right people, at the right time, and on any device, is key to completing the final mile of a brand’s digital transformation. A successful digital transformation provides actionable data that drives results.

In this roundtable, we will discuss:

  • Common roadblocks during the digital transformation journey
  • Why the final mile in delivering a digital solution is so challenging
  • Technical and operational foundations that must be in place to deliver a solution that will satisfy both the IT department and the business user
Roundtable: Using Data to Perfect the Customer Experience
Wes McCabe, Senior Product Marketing Manager, Optimizely

Today’s digital leaders have no shortage of data or insights on their customers. But how do we leverage this data to create more relevant experiences for our customers?

Through a process of experimentation and personalization, we can deliver unique experiences to these personas within our customer base. Join this discussion to learn how you can continue to deliver relevant digital experiences to every single one of your customers. We’ll discuss how to:

  • Move from digital guesswork to evidence-based decision-making to optimize digital commerce, campaigns, and product initiatives>
  • Better leverage customer data and context to deliver more compelling experiences
  • Go beyond basic A/B testing to a more strategic program of continuous experimentation and personalization

3:50 PM – 4:20 PM
Partner Pavilion


4:20 PM – 5:20 PM
Breakout Rooms

Panel: Tealium iQ Power Users
Panelist: Jer Tippets, Analytics Architect, LDS Church
Panelist: Brandon Cherry, Uber
Panelists: Josh West, Analytics Demystified

During this 60-minute breakout session, we have got some great content for our tag management focused attendees. First, we will have a presentation from Josh West, Senior Partner, Analytics Demystified and then a Tealium iQ Power Users Panel with Brandon Cherry, Data Analyst II, Uber and Jer Tippets, Analytics Architect, LDS Church.

How to Create a CCPA Compliant Program
Ted Sfikas, Director, Solutions Consulting, NA and LATAM, Tealium

Data Cleansing and Normalization
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

Technical Level: Advanced
Products Covered: Customer Data Hub

In this training session, Armando Rosario will go through how to put some safeguards on the data going out of the system (whether via tags or connectors), in both Tealium iQ Tag Management and in the Customer Data Hub. He will identify some common data leakage and migration issues and then set up future monitoring of production data, via Tealium Verify and Event Specifications.

Target / Pre-requisite:

    • Intermediate Tealium iQ Tag Management users
    • Must have completed at least 1 Tag and 1 Extension training exercise
Getting Started Training: Building a Solid Foundation for the CDH
Craig Vild, Technical Trainer, Tealium

Technical Level: Beginner

In this session, you will learn how to define and model your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties. We will explain how to define your data layer for Web, Mobile, and other devices and channels.

BYO Data Stack: How a Global Care Company is Accelerating Transformation
Jake Makler, Director, Technical Partnerships, Quantum Metric
Alan Ochoa, Global Content Lead, Alcon

Alcon, world leader in vision care, is in the early stages of digital transformation in a highly regulated industry. Join this session to understand how they are addressing their challenges and building their own tech stack anchored by Quantum Metric and Tealium to deliver on their objectives.

Roundtable: Drive CX Success: Utilize Digital Experience Metrics to Deliver on Key KPIs
Robert Flek, Director Of Strategic Accounts, Decibel

It’s quickly becoming clear that the importance of delivering a flawless online experience for your customers cannot be understated. Many growing organizations have adopted CX as a strategic imperative – no surprise when we consider that within the travel industry alone, 88% of customers will go elsewhere if their digital experience isn’t up to scratch.

As businesses continue to evolve in their digital maturity, what continues to be a challenge is identifying a way to measure, monitor, manage and ultimately improve digital experiences across every touch point. Harder still, is definitively linking CX to performance metrics such as conversion and revenue.

In this session, we will discuss:

  • The different types of experience metrics available to businesses
  • How those metrics align to a business’ digital maturity
  • How incorporating these metrics into your digital CX strategy will drive measurable results
  • Making CX a corporate initiative and communicating the benefits across the business
Roundtable: You Know You Need a CDP- Resolve The Challenges Around Tech, Data, and Capability
Rajan Kumar, co-founder/CEO & Simon O’Day, co-founder/Chairman, The Lumery

You’ve decided you need (or have committed to) a CDP. You want to ensure your decision enables a truly data-driven evolution to your business.

Using decades of experience working with enterprise companies (across airlines, banks, retail and online) identifying and advancing the use of marketing technology, data, and people, Raj and Simon will help discuss what to do to ensure CDP inclusion is successful. Expect honesty, banter, and realness throughout the session.

Roundtable attendees will be able to openly discuss and question:

  • Key ways to ensure your CDP has what it needs from your tech stack
  • How to plan and organize your martech stack and capability needs
  • What parts of the stack need to adapt to a more central identity and decisioning approach
  • Strategies to get leadership and stakeholder understanding business-wide
Roundtable: Turning ‘Anonymized’ into ‘Personalized’ - Creating Personalized Experiences from User Analytics
Marshall Cahill, Senior Product Manager, GoDaddy
Jason Miller, Vice President Product Strategy, Clicktale

One of the world’s largest registrars of website domains has recently experienced a massive evolution in audience behavior analysis. They’ve leveraged experience analytics to identify and analyze onsite and offsite behaviors in order to build more personalized experiences for both existing and unknown future customers.

In this roundtable, they will share the evolution of audience behavior analysis, including how they use rich visualizations to create segmented audiences to ensure an outstanding end-to-end customer experience.

Join this roundtable and learn how to:

  • Identify new audience segments and understand how they can help your business
  • Detect the differences in behavior between new and existing customers to optimize both customer experience and business outcomes
  • Personalize a users return experience with offers and add-on opportunities that enrich the digital experience
  • Create algorithms that help determine what customers will, or should, do next in their journey
  • Combine online and offline personas to get a complete picture of your customers’ interactions with your brand

6:00 PM – 9:00 PM
Punch Bowl Social

Game Night and Networking Party
Did you really think we’d send you back to your rooms that early? No way! Hop on the Tealium Trolley and join us for a night full of games and good times.

Day 2: Wednesday, May 15, 2019

8:00 AM – 9:00 AM
Partner Pavilion


9:00 AM – 9:45 AM
General Session

Unite Or Die: Accelerate The Data Science Lifecycle To Drive Business Outcomes At Scale
Kjell Carlsson, Senior Analyst, Forrester

Yes, leveraging your data with machine learning and AI will be crucial for your business competitiveness, but most organizations struggle to unlock the power of data science at scale. For every successful project, dozens languish as proof of concepts. For the lucky few that make it into production, rarely are they as impactful as they could have been — with better data, platforms, and business guidance. Enterprises that repeatedly drive outcomes with data science, overcome these challenges by unifying the data science lifecycle and driving rapid iteration. In this session we will discuss the best practices firms use to achieve this including how to deploy integrated platforms that streamline the lifecycle from data management through modelops, and how to drive effective collaboration across the many roles and teams.

9:45 AM – 10:15 AM
General Session

Gap Inc. and Tealium: The Data Maturity Journey
Greg Phipps, Head of Digital Performance and Growth, Gap Inc.
Kelsey Todd, Senior Manager, Web Analytics and Instrumentation, Gap Inc.

In today’s shopping environment, the customer has less time and more options than ever before. To build a long-term, meaningful relationship with them, companies need to deliver experiences that meet their needs, removing friction along the way. Gap Inc. saw an opportunity to differentiate their eCommerce business by investing in delivering exceptional, personalized experiences to customers. But with seven unique brands across six distinct global domains, personalization initiatives must be done at scale. Quality, structured data is foundational to any successful and scalable customer obsessed organization. As such, the Gap Inc. team embarked on a journey to restructure their customer data supply chain to create this analytics-ready organization.

In this session with Gap Inc.’s Greg Phipps and Kelsey Todd, the team will walk us through their data maturity journey with Tealium. You’ll learn how the partnership began, utilizing the Customer Data Hub to build governed and centralized data collection processes, fueling the web production team with comprehensive customer data to execute powerful personalization campaigns that served appropriate content to customers. Finally, you will hear about the company’s plans to use Tealium to fuel its enterprise data platform and leverage Tealium in the mobile app experience and beyond.

10:15 AM – 10:45 AM
Partner Pavilion


10:45 AM – 11:15 AM
General Session

Leveraging Trust to Create Measurable Business Value
Alex Manea, Chief Security and Privacy Officer, Georgian Partners

Over the past few years, a constant stream of security vulnerabilities, large-scale hacks and privacy breaches has left customers wondering which software vendors they can really trust. While most companies scramble to understand their exposure, the best ones are seizing the opportunity to establish themselves as trusted partners. This session will examine how software giants have created and lost billions of dollars in shareholder value, and present a comprehensive set of trust principles to help you evaluate your own company’s strengths, weaknesses and opportunities.

11:15 AM – 11:45 AM
General Session

Fireside Chat: Mastering Online and Offline Personalization
Travis Cameron Senior Director, Americas, Strategic Partnerships, Tealium
Kevin Hunter, Chief Product Officer and Head of Innovation, Catalina

Catalina is the market leader in shopper intelligence, attribution and personalized digital media, and they understand there is a science behind every buy and a unique buyer behind the data. In this session with Kevin Hunter, Catalina’s Chief Product Officer and Head of Innovation, you’ll learn how Catalina is partnering with Tealium to help engage your shoppers online and offline, enabling them to personalize content for their clients, and providing directly attributable results and insights.

11:45 AM – 12:30 PM
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium
Sav Khetan, VP, Product, Tealium

One of the most popular sessions at Digital Velocity, you’ll hear from Tealium Founder and CTO, Mike Anderson, on what you can expect to see next from Tealium.

11:15 AM – 11:45 AM
General Session

Inspiring a Data-First Culture Through Internal Activism
Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

12:30 PM – 1:30 PM
Meal Halls


1:30 PM – 1:45 PM
Partner Pavilion

Dessert in the Partner Pavilion

1:45 PM – 2:45 PM
Breakout Rooms

Getting Started with Tealium iQ Tag Management- Truths, Myths, and Best Practices A Fireside Chat with Epson America Inc.
Moderator: Alicia Cafarelli, Senior Director, Customer Success, US and APAC, Tealium
Panelist: Nick Huang, Associate Manager, Analytics & Online Commerce, Epson America Inc.
Panelists: Steve Thurner, Lead Engineer, Customer Solutions US, Tealium

Training: Configuration Optimization

In this session, you’ll learn of some of the Advance Publish Setting features, Tag/Load Rules/Extension consolidation, and even Hosted Data Layer, resulting in a much more maintainable configuration. We’ll also cover some migration strategies and considerations.

Target / Pre-requisite:

  • Advanced Tealium iQ Tag Management users
  • Must have gone through a full deployment, including Tags, Extensions, and Load Rules
  • Understand the basics of Utag’s load order
  • Understanding the concepts around:
    • CDN and Caching
    • Browser Dev Tools
    • JSON
    • Use of Terminal application
Cross-device Analytics - Using Tealium iQ Tag Management and EventStream to Feed Your Analytics
Mark Dearlove, Global Director of Education, Tealium

Technical Level: Intermediate
Products Covered: Tealium iQ Tag Management and EventStream

This session will show you how to ensure data is flowing to your analytics tool of choice from both traditional web browsers, and non-traditional sources like IoT devices, beacons, or other programming languages.

Getting Started Training: AudienceStream
Brian Hazell, Technical Trainer, Tealium

Technical Level: Intermediate
Products Covered: Tealium AudienceStream

Learn how to take consistent and relevant action in real time across an organization’s entire tech stack using Tealium AudienceStream. From data flowing in, to building data enrichment, understanding the basics of identity resolution, building Audiences, and taking action on your customers’ data.

Digital Strategy Persona and Customer Lifecycle Workshop
James Burnham, Digital Strategist, Tealium
Richard Morrow, Digital Strategist, Tealium

Are you just getting started with Tealium’s CDP, AudienceStream? Or looking to deliver personalized experiences to customers at scale and across your tech stack? Join a member of Tealium’s Digital Strategy team for a workshop where you will learn the right questions to ask to set yourselves up for success.

In this session, we’ll discuss:

    • Outlining the key objectives of your customer’s journey
    • Developing and defining segments into marketable groups for CDH applications
    • Prioritizing objectives and creating a phased roadmap

2:45 PM – 3:15 PM
Partner Pavilion


3:15 PM – 4:15 PM
Breakout Rooms

Gaining Actionable Insights in Your Data via Tealium DataAccess
Mark Dearlove, Global Director of Education, Tealium

Technical Level: Intermediate
Products Covered: All Tealium DataAccess products

This session will show you how DataAccess offers the richest source of clean and correlated omnichannel, event and audience data collected across web and mobile touch points, and makes that data available for real-time action. You will see examples of how our customers are using their data to enhance their decision making, build Business Intelligence, and even feed Machine Learning capabilities.

Personalizing Experiences with AudienceStream and Data Layer Enrichment
Craig Vild, Technical Trainer, Tealium

Technical Level: Intermediate
Products Covered: Tealium AudienceSteam

This session will show you how to build a variety of visitor attributes in Tealium AudienceStream, feed that data back into your website, then personalize the customer experience using the data stored in a visitor profile.

4:15 PM

Digital Velocity Close