Agenda

Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.

Day 1: Tuesday, May 14, 2019

7:30 AM – 9:00 AM
Partner Pavilion

Breakfast

9:00 AM – 9:15 AM
General Session

Welcome
Jeff Lunsford, CEO, Tealium

9:15 AM – 9:45 AM
General Session

Customer Presentation

9:45 AM – 10:00 AM
General Session

Product Sneak Peek

10:00 AM – 10:30 AM
Partner Pavilion

Break

10:30 AM – 11:15 AM
General Session

Keynote Presentation

11:15 AM – 12:05 PM
General Session

Customer Presentations

11:15 AM – 11:45 AM
General Session

Inspiring a Data-First Culture Through Internal Activism
Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

11:45 AM – 12:05 PM
General Session

Customer Presentation

12:05 PM – 1:00 PM
Meal Halls

Lunch

1:00 PM – 1:15 PM
Partner Pavilion

Dessert in the Partner Pavilion

1:15 PM – 1:45 PM
General Session

Using a CDP to Resolve the Brand vs. Performance Wars
Gaurav Agarwal, VP, Growth, Molekule

When it comes to digital marketing, the functional aspect of performance and the emotional aspect of the brand are always at odds. While one is easy to measure, the other indirectly impacts business in many ways. Now with data and technology, the separation of the two will dissipate as brand marketers become more data-driven and performance marketers get brand savvy. Brand and performance must work together across the entire customer lifecycle to deliver superior and efficient customer experiences.

In this session with Gaurav Agarwal, Vice President of Growth, Molekule, you’ll learn how a Customer Data Platform (CDP) can fuel this hybrid marketing approach and deliver more impactful experiences across the customer lifecycle.

1:45 PM – 2:25 PM
General Session

Panel: Driving Enterprise-Wide Success with Transformative Technology-
Change How Your Teams Collaborate to Better Serve the Customer
Moderator: Elizabeth Marshall, Manager, Solutions Consulting
Panelists TBA

Organizations are setting out to be data-driven but year after year it often remains an unfilled initiative. The technology isn’t failing them, it’s often the operations and rigid internal silos. A 2018 eMarketer study showed that organizational alignment was the main challenge for businesses trying to meet their data transformation goals and that a key contributor that was friction between technology and business departments.

So how does an organization develop collaboration for data transformation? How do they handle change management and the adoption a disruptive technology like Tealium AudienceStream CDP or Event Data Framework? In this session with Tealium customers, we will discuss-

  • How to drive enterprise-wide success with data and technology
  • The value of organizing your teams around the customer journey

2:25 PM – 2:50 PM
Partner Pavilion

Break

Use this Guide to Breakouts to identify the sessions that best fit your needs.

Getting Started:
Hands-on, classroom-style sessions ideal for newer users.

Deep Dives:
Conceptual sessions designed to deepen your understanding of Tealium products.

Labs:
Guided, self-paced sessions facilitated by Tealium product experts.

2:50 PM – 3:50 PM
Breakout Rooms

Breakouts — Breakout Sessions, Tealium Education, and Roundtables

A Practical Approach to Visitor Stitching and Identification
Dan George, Senior Solutions Consultant, Tealium

Mapping a consumer’s journey to all of his or her devices and digital touchpoints is crucial for a comprehensive customer view and campaign planning and analysis.

In this session, you’ll learn:

  • What is Visitor Stitching
  • Visitor Identifier Types
    • ‘Probabilistic / third-party / Device IDs` vs. `Deterministic / first-party / Personal IDs`
  • Commonly used IDs, plus how and when to get them
Training: Advanced Attribution
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

Learn how to account for multiple sources, campaigns, and standards, for incoming campaign attribution. We will go through a method of establishing a “Universal Campaign ID/Name/etc” so that regardless of source, you only need to create one mapping in your Load Rules and Tag Data Mappings.

Target / Pre-requisite:

  • Intermediate Tealium iQ Tag Management users
  • Must have completed at least 1 Tag and 1 Extension training exercise

Theory:

  • A detailed example of an inbound problem
  • Whiteboarding on solution based on class participant experience
  • Additional attribution via Tealium’s View Through and Impression Pixels

Hands On:

  • Combination of Extensions
    • Set Data
    • Lookup Table
    • Persist Data
  • Purchase Funnel
  • Conversion Event
  • Load Rules
Getting Started Training: Event Data Framework
Tealium Education

Understanding the power of utilizing Tealium iQ Tag Management and EventStream for the most comprehensive approach to data collection and delivery.

Universal Data Hub: New Feature Highlights
Tealium Education

Following up on the main stage overview from earlier in the day, the Tealium EDU team will break down how to utilize some of these new features.

Roundtables: ObservePoint, Quantum Metrics, Optimizely, Decibel Insight

3:50 PM – 4:20 PM
Partner Pavilion

Break

4:20 PM – 5:20 PM
Breakout Rooms

Breakouts — Breakout Sessions, Tealium Education, and Roundtables

Getting Started Training: Building a Solid Foundation for the UDH
Tealium Education

Learn how to feed the UDH by modeling your Data Layer to capture the vast amounts of customer interaction data that flow from your digital properties.

Advanced Training: Data Cleansing and Normalization
Armando Rosario, Director Solutions Consulting, Special Programs, Tealium

In this training session, Armando Rosario will go through how to put some safeguards on the data going out of the system (whether via tags or connectors), in both Tealium iQ Tag Management and in the Universal Data Hub. He will identify some common data leakage and migration issues and then set up future monitoring of production data, via Tealium Verify and Event Specifications.

Target / Pre-requisite:

  • Intermediate Tealium iQ Tag Management users
  • Must have completed at least 1 Tag and 1 Extension training exercise

Theory:

  • Common Data Leakage Issues

Hands On:

  • Recipes for Common Issues
  • Combination of Extensions
    • Set Data
    • Lookup Table
    • Crypto
  • Verify
  • Event Specifications

Data Layer: Best Practices and How To Set Up Your Data Layer for Success
Tealium Education

Roundtables: Blast Analytics and Marketing, Domo

5:30 PM – 9:00 PM

Networking Party

Day 2: Wednesday, May 15, 2019

8:00 AM – 9:00 AM
Partner Pavilion

Breakfast

9:00 AM – 9:45 AM
General Session

Welcome Back

9:45 AM – 10:15 AM
General Session

Customer Presentation

10:15 AM – 10:45 AM
Partner Pavilion

Break

10:45 AM – 11:15 AM
General Session

Panel

11:15 AM – 11:45 AM
General Session

Customer Presentation

11:45 AM – 12:30 PM
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO, Tealium

11:15 AM – 11:45 AM
General Session

Inspiring a Data-First Culture Through Internal Activism
Dave Lucas, Data Scientist and Head of Analytics, Fracture

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Fracture Data Scientist and Head of Analytics Dave Lucas, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

12:30 PM – 1:30 PM
Meal Halls

Lunch

1:30 PM – 1:45 PM
Partner Pavilion

Dessert in the Partner Pavilion

1:45 PM – 2:45 PM
General Session

Breakouts — Breakout Sessions, Tealium Education, and Roundtables

Training: Configuration Optimization

In this session, you’ll learn of some of the Advance Publish Setting features, Tag/Load Rules/Extension consolidation, and even Hosted Data Layer, resulting in a much more maintainable configuration. We’ll also cover some migration strategies and considerations.

Target / Pre-requisite:

  • Advanced Tealium iQ Tag Management users
  • Must have gone through a full deployment, including Tags, Extensions, and Load Rules
  • Understand the basics of Utag’s load order
  • Understanding the concepts around:
    • CDM and Caching
    • Browser Dev Tools
    • JSON
    • Use of Terminal Application

Theory:

  • Publish Settings and Uses
  • Benchmarking Performance

Hands On:

  • Tag Consolidation
  • Hosted Data Layer
Cross-device Analytics - Using Tealium iQ Tag Management and EventStream to Feed Your Analytics
Tealium Education

Using both Tealium iQ Tag Management and EventStream to feed a single analytics instance with data from websites, mobile apps, and other sources.

Getting Started Training: AudienceStream
Tealium Education

In this session you’ll learn the basics and how to get started with Tealium AudienceStream Customer Data Platform.

2:45 PM – 3:15 PM
Partner Pavilion

Break

3:15 PM – 4:15 PM
Breakout Rooms

Breakouts — Breakout Sessions, Tealium Education, and Roundtables

Gaining Actionable Insights in Your Data via Tealium DataAccess
Tealium Education

In this session, you’ll get an overview of Tealium DataAccess followed by customer examples of where value has been generated.

Personalizing Experiences with AudienceStream and Data Layer Enrichment
Tealium Education

This session will showcase building attributes in AudienceStream, then using Data Layer Enrichment and content modification to change a banner/image.

4:15 PM

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