Agenda

Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.

October 24th, 2019

12:00 PM – 12:50 PM
Partner Pavilion

Registration

1:00 PM – 1:15 PM
General Session

Opening and Welcome 
Mike Anderson, Founder & CTO, Tealium

1:15 PM – 1:45 PM
General Session

Betting on Retention
Geoff Howland, Head of Personalisation, Sportsbet

It costs 5X times as much to attract a customer than to retain one. Yet an overwhelming 44% of companies focus on customer acquisition and only 18% on retention. What would happen if you flipped that strategy on its head? Australia’s premier internet betting and entertainment site, Sportsbet, is doing just that– utilizing data and technology to deliver a customer-centric approach in one of the world’s most competitive industries.

In this session with Geoff Howland of Sportsbet, you’ll learn:

  • Why even as a leader in customer acquisition, Sportsbet chose to shift away from that strategy and focus on customer lifecycle, time-based journeys, and retention
    The importance of having a continuous, comprehensive view of your customers and driving engagement and advocacy across every customer touchpoint
  • How data and technology empowered Sportsbet to better understand their customers and measure results
  • And how in a highly competitive and fast-paced industry, Sportsbet achieves an increase in engagement and customer loyalty but does so in an ethical manner

1:45 PM – 2:05 PM
Partner Pavillion

Break

2:05 PM – 2:45 PM
General Session

Tealium Product Roadmap
Sav Khetan, VP of Product, Tealium

One of the most popular sessions at Digital Velocity, you’ll hear from Tealium VP of Product, Sav Khetan, on what you can expect to see next from Tealium.

2:45 PM – 3:15 PM 
General Session

Transformation to MA and Data Utilization, and Beyond Data Orchestration with Tealium
Takaaki Hasegawa, Group Manager, Direct Sales Division, Direct Marketing Department, Online Customer Relationship Management Group, FANCL

In this session with FANCL, you will learn FANCL’s journey through the following:

  • Challenges and results from MA and Data Utilization.
  • The reason why FANCL seeked real-time in their marketing.
  • Weaving the future prospects from digital.

3:15 PM – 3:45 PM 
General Session

A Team Structure and Execution Practice for Successful Tealium Enablement
Akihiko Kaneko, Producer, Digital Business Promotion, Hakuhodo Inc.

“Team AIM” , an inter-corporate project across Tealium, TIS, and HakuhodoDY Group companies formed 2 years ago, has been challenging the maximization of performance on AD and CRM. “Implementation of Tealium itself is not the goal”.

In this session, we will discuss on how to build a sustainable Client-Team AIM functional scheme and the continuous operation scheme with concrete case studies.

3:45 PM – 4:05 PM
Partner Pavillion

Break

4:05 PM – 4:35 PM 
General Session

Connecting with Fans
Masahiro Hasegawa, Director of Sales Promotion, SKY Perfect JSAT Corporation

SKY Perfect JSAT, with its Corporate Mission “Space for your Smile”, has been challenging for providing better customer experience.

For this session, we will share our achievements and thought on the Tealium CDP implementation with concrete case study on One to One approach.

4:35 PM – 5:05 PM 
General Session

Choosing the Right Type of CDP for Your Customer Data Strategy
Chris Slovak, VP Global Solutions Consulting, Tealium

Companies have a lot of customer data. From tracking pixels to My Number, companies are responsible for a seemingly limitless amount of data documenting customer interactions. As the number of channels and technologies that power customer-company interactions increase, the risk of siloed, fragmentary data grows without the right customer data strategy.

Customer Data Platforms are designed to help companies deal with all of this data better.

In the session with Chris Slovak, VP of Solutions Consulting at Tealium he will explore:

  • Why your CDP strategy should be a company-wide initiative, not just marketing-driven
  • How a CDP will help you overcome the challenges of collecting and activating customer data
  • Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams

5:05 PM – 5:35 PM
General Session

NTT Marketing Act & NTT Data
Toshiyuki Yonebayashi, Associate Manager, NTT Marketing Act Corporation and Tada Kenichi, Manager, NTT Data Corporation

NTT Marketing Act accelerate the Omnichannel strategy in both B2C & B2C by implementing Tealium with the support of NTT Data. This aims to the improved user experience of the advancement of the call center both online and offline for both ourselves and client companies.

This session will report NTT Marketing Act & NTT Data’s current effort and the forecast.

5:35 PM – 6:05 PM
General Session

Maximizing Your Data with Tealium by Starting From Purchase Analysis
Kei Taoka, COO, Etvos

Taoka has extensive experience in the fields of Direct Marketing and eCommerce and he recently moved from Nitori Holdings to Etvos where he is now COO. According to him, the key factor of maximizing Tealium’s capability is “Purchase Analysis.”

In this session, Kei Takoa will explain how you can maximize your data with Tealium to deliver real-time data and one-to-one communications and to understand customers’ online and offline/in-store behavioral data.

6:05 PM – 6:10 PM
General Session

Session Closing
Tealium

6:20 PM – 8:00 PM
Taragon

Networking Party & Digital Velocity Awards