Agenda

Hear directly from customers and industry leaders on how they have partnered with Tealium to fuel innovation and achieve their customer data goals and initiatives.

October 24th, 2019

12:00 PM – 12:50 PM
Partner Pavilion

Registration

1:00 PM – 1:05 PM
General Session

Opening & Welcome
Nic Dennis, VP & GM Asia Pacific, Tealium

1:05 PM – 1:15 PM
General Session

The Future of Data
Jeff Lunsford, CEO, Tealium

Tealium CEO, Jeff Lunsford, will kick off Digital Velocity with a brief state of the industry and discussion on the future of customer data.

1:15 PM – 1:45 PM
General Session

Establishing An Organisation Culture for Producing Digital Velocity -- The Success for Delivering High Customer Value in the D2C Era
Tsuguhide Nagase, CDO, LDH Japan (Former CDO of L'OREA, former head of Japan Business, Instagram)

From product development for Lipton at Unilever to Instagram business at Facebook, to L’oreal Japan to LDH, Nagase has been focusing on “how to best engage with customers right in from of him/company/brand.” Since being appointed as the first CDO in Japan in 2015, he has been a top runner in the field, and has been able to experience and see a lot of things. In this presentation, he will explain how organisations should establish its culture for digital velocity and the key to delivering high customer value in the coming D2C era.

– Everything is happening at customer side!
– Understand each customer’s needs in real time!
– Prepare a platform for all employees to access customer’s real-time needs
– Become an organisation where all employees are CDOs!

1:45 PM – 2:05 PM
Partner Pavillion

Break

2:05 PM – 2:45 PM
General Session

Tealium Product Roadmap
Mike Anderson, Founder and CTO

One of the most popular sessions at Digital Velocity, you’ll hear from Tealium Founder and CTO, Mike Anderson, on what you can expect to see next from Tealium.

2:45 PM – 3:15 PM 
General Session

Transformation to MA and Data Utilization, and Beyond Data Orchestration with Tealium
Takaaki Hasegawa, Group Manager, Direct Sales Division, Direct Marketing Department, Online Customer Relationship Management Group, FANCL

In this session with FANCL, you will learn FANCL’s journey through the following:
– Challenges and results from MA and Data Utilization.
– The reason why FANCL seeked real-time in their marketing.
– Weaving the future prospects from digital.

3:15 PM – 3:45 PM
General Session

Platinum Sponsor Customer Session 1

3:45 PM – 4:05 PM
Partner Pavilion

Break

4:05 PM – 4:35 PM
General Session

Platinum Sponsor Customer Session 2

4:35 – 5:05 PM
General Session

Betting on Retention
Geoff Howland, Head of Personalisation, Sportsbet

It costs 5X times as much to attract a customer than to retain one. Yet an overwhelming 44% of companies focus on customer acquisition and only 18% on retention. What would happen if you flipped that strategy on its head? Australia’s premier internet betting and entertainment site, Sportsbet, is doing just that– utilizing data and technology to deliver a customer-centric approach in one of the world’s most competitive industries.

In this session with Geoff Howland of Sportsbet, you’ll learn:

Why even as a leader in customer acquisition, Sportsbet chose to shift away from that strategy and focus on customer lifecycle, time-based journeys, and retention
The importance of having a continuous, comprehensive view of your customers and driving engagement and advocacy across every customer touchpoint
How data and technology empowered Sportsbet to better understand their customers and measure results
And how in a highly competitive and fast-paced industry, Sportsbet achieves an increase in engagement and customer loyalty but does so in an ethical manner

5:05 PM – 5:35 PM
General Session

Platinum Sponsor Customer Presentation:
NTT MARKETING ACT (NTT WEST) 

5:35 PM – 6:05 PM
General Session

Maximizing Your Data with Tealium by Starting From Purchase Analysis
Kei Taoka, COO, Etvos

Taoka has extensive experience in the fields of Direct Marketing and eCommerce and he recently moved from Nitori Holdings to Etvos where he is now COO. According to him, the key factor of maximizing Tealium’s capability is “Purchase Analysis.” In this session, Kei Takoa will explain how you can maximize your data with Tealium to deliver real-time data and one-to-one communications and to understand customers’ online and offline/in-store behavioral data.

6:05 PM – 6:10 PM
General Session

Session Closing
Tealium

6:20 PM – 8:00 PM
Taragon

Networking Party & Digital Velocity Awards