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    • Products
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        • Mobile Data Strategies
        • IoT, Mobile and Beacons
        • Mobile Libraries and SDKs
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      • Customer Data Platform
        • CDP Fundamentals
        • CDPs vs. DMPs
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      • Data Governance
        • Data Governance Checklist
      • Trust and Privacy
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        • GDPR
        • CCPA
        • Tealium InfoSec
      • Adobe + Tealium
      • Amazon Web Services + Tealium
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    Blog

    Author Archive for: "jacobspencer"
     Simplify Data Integration with the New Connectors Workflow
    0
    By Jake Spencer
    In Under the Hood
    Posted April 7, 2020

    Simplify Data Integration with the New Connectors Workflow

    See the brand new look for data integration with connectors in Tealium AudienceStream CDP and EventStream API Hub.

    READ MORE
     Data Privacy Acronyms Marketers and Analysts Should Know in 2020
    0
    By Jake Spencer
    In Data, digital marketing
    Posted April 6, 2020

    Data Privacy Acronyms Marketers and Analysts Should Know in 2020

    Data privacy is a critical topic for companies and their consumers. Keep up to date on the latest data privacy acronyms in our latest post!

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     New Feature Spotlight: Geofencing and Location Tracking for Tealium Mobile
    0
    By Jake Spencer
    In Data, Under the Hood
    Posted February 26, 2020

    New Feature Spotlight: Geofencing and Location Tracking for Tealium Mobile

    Learn about new event batching and geofencing features for Tealium Mobile that help unlock new opportunities for customer insights and experience.

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     Personalization: The Struggle is Real
    0
    By Jake Spencer
    In Customer Data Platform, Data
    Posted November 21, 2019

    Personalization: The Struggle is Real

    Personalization has moved from an industry buzzword to a top priority across industries as more and more effort is given to putting the customer at the center of their business. It’s easy to see [...]

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     Addressing the Privacy Paradox: Balancing Personalization with Data Privacy
    0
    By Jake Spencer
    In Data, Personalization, Privacy
    Posted November 19, 2019

    Addressing the Privacy Paradox: Balancing Personalization with Data Privacy

    The new era of privacy has created complexity for organizations in every industry. It’s a given that today’s consumer expects true personalization from every business they interact with, not just [...]

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     Tealium Private Cloud
    0
    By Jake Spencer
    In
    Posted November 8, 2019

    Tealium Private Cloud

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     Introducing View-Through Tracking for Tealium iQ Tag Management
    0
    By Jake Spencer
    In Enterprise Tag Management, Personalization, Tealium iQ
    Posted August 23, 2019

    Introducing View-Through Tracking for Tealium iQ Tag Management

    Today, we are excited to announce that View-Through Tracking for Tealium iQ Tag Management is now available! This new extension in Tealium enables organizations to bring impression, campaign and [...]

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    About the Author

    Jake Spencer

    Jake Spencer is a Product Marketing Manager at Tealium. Jake has spent the majority of his career working for enterprise technology brands in all aspects of branding, digital marketing and web analytics.

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    Categories
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    Data Strategy of the Utah Jazz
    Tealium Predict

    The Right Content

    Using the Tealium Customer Data Hub, we’ve compiled your content topic and medium preferences based on your previous interactions with our digital properties.

    The Right Market

    Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

    The following are the options you could have been presented:

    Not-Personalized

    Healthcare

    Retail

    Financial

    The Right Match

    Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.