Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Why Brands Need To Drill Into Data To Cure Customer Loyalty Decay
A MarketingTech Article
It’s not uncommon for a brand to roll out a customer loyalty program to strengthen relationships, grow the business and remain relevant in a very crowded marketplace. Today’s advancements in technology and the evolution of how shoppers prefer to buy goods and interact with services has changed dramatically. The rise of omni-channel has pushed brands to…keep reading.
6 Ways a Great Marketing Strategy Creates ROI
A DMN Article
When creating their marketing strategies, advertisers often assess what problems they could solve with successful campaigns, but they may not immediately connect an excellent marketing plan to increased return on investment (ROI). Here are six ways that excellent marketing could boost…keep reading.
Collection of Tech Companies Support Changes to CA Privacy Act That Bring it Closer to GDPR
A MarketingLand Article
The California Consumer Privacy Act (CCPA) is set to take effect next year and is likely to become the de facto national privacy standard for online publishers and marketers. Ahead of this deadline, however, competing groups are lobbying for changes in its terms. AB 1760 looks more like GDPR. A recently proposed amendment in the California legislature (AB 1760) would make major changes to CCPA…keep reading.
Are You Listening to Your Customers or Just Tuning Out?
A CMS Wire Article
How many times do you find your mind wandering in the middle of a conversation? Whether you’re talking to a friend, a colleague or a customer, it’s easy to tune out — and miss potentially relevant information in the process. In the case of conversations between businesses and their customers, failures often result from poorly designed efforts to…keep reading.
Great Leadership: 5 Things You Already Know, But Don’t Always Practice
A Forbes Article
Leadership can be a title. It can be a position, like being first in line. It can be a mindset of responsibility. In fact, the word can mean many different things to many different people. And, that’s why we’re not going to tell you what we think it means. Instead, we want you to consider what you think it means. Why? Because there’s one aspect of leadership that commonly gets misinterpreted and misunderstood…keep reading.
