PREDICTIVE INSIGHTS IN CONSUMER MARKETING
A Guide for the Financial Services Sector
Ask yourself “who really knows most about me?”. Is it your partner? Your friends? You might be surprised to realise that it may well be your bank. It knows where you shop, when; what you buy at the supermarket; where you eat out; your route to work; where you holiday; and when your partner’s birthday is.
But if you were offered a discount every Friday for that weekly curry, wouldn’t you welcome it? Have your data put to good use.
As switching banks becomes easier than it’s ever been, loyalty is on the wane, and so better, smarter use of customer data is essential; the use of Machine Learning (ML) and Artificial Intelligence (AI) to drive insight is revolutionising the sector.
Yet many financial institutions are reticent – even fearful – to build on the information they hold.
Download now to discover what AI and ML can bring to your business, and how it will underpin insight that is revolutionising the financial services sector.