Blog

Google recently announced a major upgrade to Google Analytics. The new version now includes features and functionalities once available to high-end solutions. Among these new features is the [...]

We’re all looking forward to the eMetrics conference next week. This is the premier event for everything and anything web analytics and with all the changes happening in the industry, this [...]

Ever come across reports that make you scratch your head and wonder “what can I possibly do with the data”? Apparently, this is not just isolated to web analytics. An analysis of the [...]

One of the most popular KPIs for lead generation sites is “Cost per Lead”. It lets marketers know whether they’re spending the right amount on marketing campaigns. However, a [...]

Today’s major search engines let you show your ads both through their search (keyword advertising) and content networks (contextual advertising). One common mistake that we see happening in [...]

Ever wonder what all the buzz is about social media? The folks at Common Craft have done the best job I’ve seen explaining social media. Enjoy. Media for the people, by the people.

Ever tried measuring the return on investment of your press releases? Although seemingly simple, the process turns out to be more complex than one might think. Recently we published a press [...]

An unscientific approach!!! One of my favorite tools to see trends, patterns and seasonality associated with search terms is Google Trends. It lets you see trends associated with specific [...]

The Tealium team is proud to bring closed loop marketing to the masses. Once an undertaking feasible only to large organizations with deep IT investments, WebToCRM lets you integrate your online [...]