Blog

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]

Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]

Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]

 Editor’s Note: Learning how to navigate an increasingly complex marketing technology landscape is something that continues to challenge many marketers. Tag management helps brands easily deploy, [...]

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

During a recent Tealium University event, we asked digital marketers from major brands about why they chose Tealium for their tag management needs. Here’s what they had to say.