In Customer Centricity Posted
Digital Trends and Predictions: Q4 2016
Brands and publishers are constantly innovating new ways to compete and win the attention of consumers. Brands need to capitalize on a limited number of digital touchpoints to connect with their [...]
In Insights and Analytics Posted
Video: Media Suppression Framework Session
Optimizing a campaign can be a difficult task for any media buyer without the right strategy and tools in place. The KPI’s are usually similar when measuring performance – eCPM, CTR, [...]
