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Category Archive for: "Web Analytics Reporting"
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By Ali Behnam
In Data-driven Marketing, Standard, Web Analytics, Web Analytics Reporting Posted January 19, 2010

Top Reports for Home Page Analysis

One way to make web analytics actionable is to break the site into different sections (such as home pages, category pages, etc.) and generate reports specific to those pages/sections. In this [...]

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By Ali Behnam
In Standard, Web Analytics, Web Analytics Reporting Posted January 5, 2010

A Model for Scoring Content on Media Sites

If you’re a media site, one of the most critical measurement objectives is to assess the success of your content. But how does one go about measuring this? Default web analytics reports [...]

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By Ali Behnam
In Standard, Web Analytics, Web Analytics Reporting Posted April 4, 2009

Great Use of Motion Charts

Every now and then, we get questions from customers about ways to use Motion Charts inside Google Analytics. For the most part, you want to take advantage of the time dimension inside Motion [...]

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By Ali Behnam
In Data-driven Marketing, digital marketing, Standard, Web Analytics, Web Analytics Reporting Posted March 15, 2009

The Impact of Safari Top Sites on Your Bounce Rate

The new beta version of the Safari 4 browser is jam-packed with new features: 150 according to Apple. One of the most appealing features is called “Top Sites”, which is the ability to [...]

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By Ali Behnam
In digital marketing, Online Marketing, Standard, Web Analytics, Web Analytics Reporting Posted November 1, 2008

Google Analytics Quick Win Segments for Lead Generation Sites

Google recently announced a major upgrade to Google Analytics. The new version now includes features and functionalities once available to high-end solutions. Among these new features is the [...]

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By Ali Behnam
In Data-driven Marketing, Standard, Web Analytics, Web Analytics Implementation, Web Analytics Reporting Posted October 7, 2008

Just Because You Can Measure It Doesn’t Mean You Should

Ever come across reports that make you scratch your head and wonder “what can I possibly do with the data”? Apparently, this is not just isolated to web analytics. An analysis of the [...]

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By Ali Behnam
In Data-driven Marketing, Standard, Web Analytics, Web Analytics Reporting Posted April 9, 2008

Top Reports for Site Search (Part 3)

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

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By Ali Behnam
In Data-driven Marketing, Standard, Web Analytics, Web Analytics Reporting Posted April 3, 2008

Top Reports for Site Search (Part 2)

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]

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By Ali Behnam
In Data-driven Marketing, Standard, Web Analytics, Web Analytics Reporting Posted April 1, 2008

Top Reports for Site Search (Part 1)

What is the most valuable report that you can get from your Web analytics package? Arguably, it’s the site search report; also referred to as internal search. Why? Because most of what web [...]

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