Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
How To Make Sense Of The Changing Data Legal Landscape, From State Laws to GDPR
A CIO Dive Article
Each day, consumers become more dependent on devices that revolve around data: harnessing it to deliver services, as well as capturing valuable insights companies can use to streamline activity. But lately there’s been increasing recognition that with high data-flow comes responsibility, and legislation is shifting to implement greater governance. Alongside state-level developments, far-reaching laws such as…keep reading.
Data, Search & The Foundation For Machine Learning
A CMS Wire Article
What does the future hold for information management? This question is causing a lot of fuss, especially now that artificial intelligence and machine learning have moved from the realm of science fiction to become applied practices and disciplines in business. Data is the foundation upon which…keep reading.
Data Scientists: What They Do & Why Businesses Need Them
An information age Article
The big data and artificial intelligence boom is expected to create 56,000 data science positions each year from now until at least 2020 in the UK alone. However, the number of fully skilled professionals in this area doesn’t appear to be growing proportionately to the number of positions available – in other words, there’s…keep reading.
The Customer Journey: A Smooth Path?
A MarketingTech Article
How many of us follow the same purchasing habits today as we did even five years ago? Very few. How many businesses rely on the same sales and marketing approach as they did five years ago? More than you would think. In the rapidly evolving digital era, the rules have been…keep reading.
A Contrarian View on GDPR: How It Will Strengthen Online Advertising
A MarTech Today Article
After the GDPR is implemented, personal data sharing will be opt-in, companies will need to obtain consent to process personal data, and there will be no punishment (i.e., not being able to use a service) for those that don’t share their data. Data collectors will need to be explicit about how they will be using data, which may also deter sharing. Based on these changes, it seems probable that the supply of first-party data will…keep reading.
