Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
Marketers see AI coming, but not as quickly as some would think
A Digiday Article
The robots are coming, but they’re going to take their time getting here. At the Digiday AI Marketing Summit in Santa Barbara, California, many marketers spoke of artificial intelligence supplanting many marketing functions that are done manually today. The catch — or relief…keep reading.
Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A MarTech Today Article
Many businesses are still not ready for the May 25, 2018, compliance deadline for the General Data Protection Regulation (GDPR), a new NetApp survey revealed last week. GDPR is a European Union legislation that governs any entities that handle the data of EU citizens. Organizations in breach of GDPR can be fined…keep reading.
4 things successful CIOs know about digital transformation
A CIO Article
2017 was a tumultuous year: From Amazon acquiring Whole Foods to Tesla accepting orders for its new fully electric Class 8 truck, it is evident our world is changing quickly. Within IT, a domain where change is something we live with every day, even we are struggling with what is coming at us! The pace of change is such that 75 percent of the companies that are currently in the S&P…keep reading.
Mobile ad spending to surpass TV in 2018
An eMarketer Article
This year, driven by display ads, mobile will account for 69.9% of all digital advertising. With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by…keep reading.
How to stay focused and avoid distractions even if you’re under pressure
A Thrive Global Article
In this digital world full of distractions, we’re constantly bombarded by email, message and social media notifications. On top of this, we have to deal with the daily random requests from our friends, family and work colleagues. If you don’t have strong mental models…keep reading.
