Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Customer Data Strategies Failing to Support Business Goals
An Information Age Article
New global research, conducted by Forrester Consulting and commissioned by Tealium, has revealed that while nine in 10 companies have a customer data strategy in place, less than 10% see a positive impact of this on their overall business goals. The research, which surveyed 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan, found that despite the strong correlation between customer data maturity and business success, few enterprises are ready to…keep reading.
Why Developers Should Play A Big Role In Your Next Marketing Campaign
A Marketing Land Article
Think about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and those who make the final call on whether to select your product or not. But, did you think about the people who actually use the tools? As the primary users of new products, you’d think developers would have a say into which tools their…keep reading.
Help! I Don’t Have the Data I Need
A CMS Wire Article
You spent millions of dollars on a new data warehouse. It’s been deployed. Things are going swimmingly. Then, a new question that impacts an important business arises. There’s an obvious variable to answer the question. Unfortunately, you don’t track it yet. Here are some quick steps you can take today to…keep reading.
CDOs Need To Change Their Firms, Then Change Jobs
An Information Week Article
The best chief data officers (CDOs) shouldn’t keep their jobs for more than two or three years. And that’s not because they don’t add value to their organizations. A CDO’s most important job is identifying opportunities to monetize data across an enterprise, and then activate them. The good ones start adding value to their organizations fairly quickly, and turn traditional cost centers into lucrative profit centers in…keep reading.
How to Handle Stressful Moments With Your Co-Workers
A Thrive Global Article
According to one theory, this cling-to-each-other reaction to tough times is more than just a tic—it’s a response that’s downright ingrained in women. In the late nineties, Shelley E. Taylor, a psychology professor at UCLA, took a closer look at the widely accepted and understood primal instinct of fight-or-flight when a postdoc student of hers noticed that animal stress studies were conducted using only male rats. Delving into similar published studies on humans, Taylor found that…keep reading.
