Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
The 2019 Data Outlook Sees Spending Rocket and Multi-Channel Key Amid Regulatory Concerns
A MarketingTech News Article
Data spending continues to go up – but getting fresh, gleaming, actionable insights remains a challenge. According to a new survey published by the Interactive Advertising Bureau (IAB), organizations are looking to multi-channel to create those harmonious experiences users will love. The study, which polled 105 professionals focused across marketing service providers, developers and publishers, found cross-channel…keep reading.
The Economics of Inaccurate Location Data
An AdExchanger Article
It is near impossible to solve for the location data supply shortage. Only apps with a legitimate need for GPS data are permitted by operating systems to ask users for it. When apps do request location data, only about 25% to 35% of users agree to share it. This makes location data expensive. To keep up with demand and…keep reading.
Data Engineer: The ‘Real’ Sexiest Job of the 21st Century
An Information Week Article
In a 2012 article, Harvard Business Review dubbed data scientist the sexiest job of the 21st Century. Its authors wrote: “If ‘sexy’ means having rare qualities that are much in demand, data scientists are already there. They are difficult and expensive to hire and, given the very competitive market for their services, difficult to retain.” Considering that demand for data scientists is still booming…keep reading.
Think Positive: Digital Experiences & Why They Matter
A CMS Wire Article
When we experience something in the physical world, we absorb a wealth of information in front of us to help build a picture and form an impression of what we perceive, taking in the sights, sounds, smells, tastes and textures. Now, however, as we move into a world that is becoming increasingly digital, more and more of…keep reading.
The Five Principles of Brand Trust Building
A Forbes Article
It used to be that the biggest brand in the category was the target for all sorts of social, ecological, and ethical issues. Today, big brands are changing this pattern as big brands face the issues and stand up for what they wish to stand for: in other words, acting like a leader, leading by example. Case in point…keep reading.
