Customers today expect the brands they’re interacting with to know exactly who they are – they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?
The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.
Kyle Brierley, Director, Global Integrated Solutions at Tealium & Jake Makler, Director, Technical Partnerships at Quantum Metric, recently presented a webinar on “From Reaction to Real-time Action: Optimizing the Customer Experience.”
In this webinar, Kyle & Jake discussed key takeaways like:
Expectations vs Reality
Current State of CX Optimization
What Happens In a Non-Integrated Approach to CX
What Happens In an Integrated Approach to CX
To get more key insights and takeaways on ‘From Reaction to Real-time Action: Optimizing the Customer Experience’ watch the on-demand webinar and learn:
Watch the on-demand webinar and start optimizing your customer experience today!