Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.
CMO Interview: Why GDPR Is The Blueprint Marketers Need To Be Customer-Led
A CMO.com Article
Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers. Tealium’s global chief marketing officer talks through the ramifications of the General Data Protection Regulation, the rise in…keep reading.
5 Ways Tech Will Change Marketing In 2018
A Forbes Article
The marketing landscape is evolving rapidly. Hardly breaking news. There are new companies and products constantly popping up that enable more efficient and effective work across all channels. And moving forward, the landscape is going to continue to morph and expand, which is truly saying something when you consider…keep reading.
GDPR Data-Privacy Rules Signal A Welcome Revolution
An AdAge Article
GDPR will rip the ad ecosystem apart, and maybe that’s what our industry needs. That’s because it will focus advertisers’ minds and encourage them to take even greater steps to control their digital supply chains. As of May 25, when the General Data Protection Regulation comes into force, brand marketers who use or collect people’s data in the EU will be potentially liable for…keep reading.
The Perfect Partnership: When AI and Machine Learning Meet Marketing
A MarketingTech News Article
Marketers have found themselves in an industry that’s always on its toes. There are more social media platforms than ever before. And, while they might present more opportunities to reach your audience, they also mean a lot of other voices to compete with. It’s never been such a…keep reading.
AudienceStream Customer Data Platform
An e-Nor Article
Tag Management Systems have solved the issue harmonizing IT and marketing teams, and of learning how to download, learn and code JavaScript tags for any number of analytics, social media, personalization, email and display advertising vendors. Today, CMOs and marketing teams face more complex challenges. So many MarTech vendors and so much tracking and data is available, but these data sets are…keep reading.
