Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
How a Unified Customer Identity Supports Digital Experience
A CMS Wire Article
Digital experience, as Gartner defines it, uses systems that support many points of interaction, delivering content and information as well as actions and intelligence with the goal of serving, delighting and influencing users. And while today’s customer wants and expects personalized digital experience, Gartner indicates that only one-third of marketers are able to unify customer data at the…keep reading.
Risky Business: Navigating Privacy & Compliance in a GDPR World
An ExchangeWire Article
GDPR consolidated all privacy laws in the EU into one, consistent regulation. It expanded the privacy rights granted to individuals in every EU country and placed many new obligations on organizations that market to, track, or handle personal data of individuals residing in the EU, no matter where the organization is…keep reading.
3 Great Ways To Sabotage Your Digital Transformation
An information week Article
Digital transformation is all the rage, and with good reason. Markets are rapidly being disrupted by digital value propositions that change the rules of competition. So, if you don’t leverage customer-obsessed, data-driven insights to deliver differentiated value, you’ll probably lose out to competitors who can…keep reading.
To Get Your Team Your Team To Use Data, Demystify It
A Harvard Business Review Article
For some of your team members, the idea of using data to inform decision-making can feel intimidating. Maybe they don’t consider themselves to have strong analytical skills. Maybe they felt overwhelmed by their statistics course in college. Maybe they like to “go with their gut,” or simply dread the idea of wading through a ton of…keep reading.
Every Minute Matters: Create the Best Employee Experiences
A Forbes Article
In today’s environment, our work and personal lives are increasingly intertwined. This shift in workplace dynamics puts even more responsibility on organizations to take a holistic approach to the employee experience. Every minute matters when it comes to the employee experience, and successful organizations must be acutely in tune with…keep reading.
