Marketing Strategy
December 5, 2023
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MarTech news is exciting, innovative, and everywhere – feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings from the week.
Data-First ROI In Our Privacy-First World
An AdAge Article
In the post-Cambridge-Analytica-and-GDPR-compliance business landscape, there have been more than a few lengthy, awkward boardroom silences when the topics of customer data analysis and targeted personalization have been raised. It’s ironic that just as the computational and academic horsepower to perform apparent data wizardry have become mainstream, accessible realities for many organizations…keep reading.
Why Are Marketers Still Breaking The First Rule Of Marketing
A MarketingTech Article
Now that the end of the year is in sight, many marketers will look back and review the flurry of activity that was 2018. GDPR. Fighting for budget. New platforms. Avoiding potential crises. Metrics. More metrics. It’s been a busy year – and for that reason, it’s arguably forgivable that the majority of digital marketers today are still breaking the very first rule of marketing…keep reading.
How AI Can Optimize The Everyday Customer Experience
A CMS Wire Article
Artificial intelligence (AI) is shaping the way we shop, surf social media and interact with our favorite brands. But that’s just the beginning. Gartner predicts that by 2020, 85 percent of our interactions will not be with humans, all thanks to AI. Accenture forecasts that AI technology…keep reading.
‘Agents Of Transformation’ Needed To Advance The Digital Economy
An InformationAge Article
Technology is transforming business and social structure — in ways we are only beginning to perceive. The businesses who will thrive in this technology-driven era are the ones ‘investing in building engaging digital experiences to deliver on growing consumer-demands,’ according to a report released recently that calls for ‘Agents of Transformation.’ These are a new breed of technologists primed to…keep reading.
The Kinds Of Data Scientist
A Harvard Business Review Article
In 2012, HBR dubbed data scientist “the sexiest job of the 21st century”. It is also, arguably, the vaguest. To hire the right people for the right roles, it’s important to distinguish between different types of data scientist. There are plenty of different distinctions that one can draw, of course, and any attempt to group data scientists into different buckets is by necessity an…keep reading.
