Blog

Today’s customer experience is about the data. Getting data from anywhere, doing anything you want to manage it, and sending it on to wherever it needs to go. That’s hard in today’s multi-device, [...]

Tealium recently sponsored a whitepaper authored by David Raab on “Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs One.” I had the pleasure of sitting down [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

We’re excited to kick off Digital Velocity San Francisco in just 4 short weeks! We’ve put together the top 5 reasons to include Digital Velocity San Francisco as part of your 2017 curriculum. [...]

Customer data onboarding is a practice that makes a crucial connection between offline and known data on a customer so it can be leveraged as online audience segments within a marketers strategy. [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Display advertising has become one of the most common channels marketers use for outreach, and when targeting is done correctly, the channel can be extremely powerful at producing quick [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

What would football be like if coaches didn’t have stats (or had wrong, incomplete or incorrect stats) to put the right player in the right position to succeed? Sure, some coaches may be good at [...]

Customer data onboarding is a well-accepted marketing practice as it makes a crucial connection between offline and known data on a customer available as online audience segments marketers can [...]