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Customer data onboarding is a well-accepted marketing practice as it makes a crucial connection between offline and known data on a customer available as online audience segments marketers can [...]

Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When [...]

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! [...]

I recently had the pleasure of sitting down with Chris Slovak, VP Global Solutions Consulting at Tealium, to get an in-depth look at his role, his inspiration and what he believes are the keys to [...]

The European Union’s General Data Protection Regulation (GDPR) enforcement begins in May 2018 and organizations involved in the control and processing of personal data about EU citizens will need [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in [...]

Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass [...]

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

Someone recently asked me, “What is a 2nd Party Cookie”?  Of course a smart person standing nearby overheard the question and was quick to answer, “There is no such thing as a [...]