By Adam Corey
In Insights and Analytics Posted Data as the New Currency
It’s no secret that today’s consumers expect their online experiences to be tailored to their interests. A recent study confirmed that three-quarters of consumers would readily share details [...]
By Ali Behnam
In Customer Centricity Posted The Rise of the Customer Experience Model
In my last post, I outlined the shortcomings of the marketing funnel when it comes to today’s marketplace. But given the limitations of existing models, how does one go about measuring marketing [...]
