2024 Customer Data Platform (CDP) Trends
In our new Tealium’s Take, we explore 2024 Customer Data Platform (CDP) trends. We explore the data from the 2024 State of the CDP report, and discuss the findings it shows about AI/ML, data [...]
In our new Tealium’s Take, we explore 2024 Customer Data Platform (CDP) trends. We explore the data from the 2024 State of the CDP report, and discuss the findings it shows about AI/ML, data [...]
Can you put a price on data governance? It turns out, you can. In the case of Australian health insurer, Medibank, market capitalization dropped by a whopping $1.75 billion in 2022 after poor [...]
In recent developments in California, a novel legal trend is reshaping the dialogue around digital privacy and website user tracking. Over fifty class-action lawsuits have been initiated since [...]
“Why not just use load rules?” Our team recently released Consent Integrations, and that question has come up a few times now. It’s a fair question. Load rules control when tags [...]
Businesses are constantly seeking ways to leverage customer data to gain a competitive edge, especially with the rise of Artificial Intelligence that requires a high-quality, comprehensive data [...]
Machine Learning (ML) is going to continue to expand the value it provides to organizations, but in order to access any value through ML, you first need to make sure you have a solid data [...]
Zero, first, second, and third party data are all terms used to describe different types of customer data that organizations may collect, use, or share. Global privacy regulations and customer [...]
Effectively and efficiently building customer trust with your consent and preference management practices requires strategic planning. The landscape that companies face in light of heightened [...]
The FCA’s Consumer Duty mandate is looming large – it’s less than six months until its proposed implementation yet many financial services companies remain ill-prepared. This has to be a concern, [...]
As Artificial intelligence (AI) becomes more commonplace, it is important for businesses and people alike to understand the interconnection between AI and data privacy. AI is significantly [...]
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