By Jay Calavas
In Customer Centricity Posted Create a Unified Language to Empower a Customer-Centric Strategy
It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]
In Customer Centricity Posted
Unified data: The secret to achieving personalisation
From luxury car manufacturers and online retailers to high-street bookies and fast-food giants, brands across the spectrum are jumping on the personalisation bandwagon. Personalisation is a top [...]
By Adam Corey
In Tag Management Posted 25 Things your Tag Manager Should be Able to Do
Whether you’re evaluating your existing tag management solution or looking to implement a new one, there are many features to consider beyond the fundamentals of tag management. In our [...]
In Tag Management Posted
E-Commerce Professionals: Make Hay While the Sun Shines and the Code Freezes
It’s that time of the year again. Digital marketers have returned from their summer holidays and before their hard earned suntans have begun to fade, the spectre of the holiday code freeze has [...]
By Ali Behnam
In Customer Centricity Posted Data Layer Enrichment: Taking Your Data Layer to the Next Level
One of the most strategic components of your digital marketing technology stack is your “data layer.” Simply put, the data layer is the data structure that outlines all the digital data that you [...]
By Erik Bratt
In Tag Management Posted 3 Ways Tag Management Can Support Your Testing Program During Black Friday
Editor’s Note: The following is a guest blog post by David DeFranza, senior content strategist at Brooks Bell, an enterprise-level web site optimization and A/B split-testing firm. For most [...]
By Jay McCarthy
In Customer Centricity Posted Don’t Sell Your Data Layer Short
The data layer is among the most strategic parts of your marketing technology strategy. Simply put, it’s the foundation from which you’ll be able to build real-time, forward-looking, [...]
