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Tag Archives for: "mobile marketing"
MarTech Holiday Predictions Roundup
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By Nicole Doone
In Customer Centricity Posted November 29, 2016

MarTech Holiday Predictions Roundup

The holiday shopping season is upon us, and this year is poised to be the biggest yet for ecommerce. Will it really be the most magical time of the year? For retailers, it can be a double-edged [...]

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How a Leading eCommerce Company Tamed the ‘Wild West’ of Site Performance
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By Meredith Albertson
In Tag Management Posted August 2, 2016

How a Leading eCommerce Company Tamed the ‘Wild West’ of Site Performance

While addressing the audience at Tealium Digital Velocity 2016, a customer described the state of tags on their website prior to Tealium as the ‘Wild West.’ Tags were everywhere. There was no [...]

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‘If you are in control, you’re not moving fast enough’
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By Rachel Kneen
In Customer Centricity Posted November 23, 2015

‘If you are in control, you’re not moving fast enough’

A Reflection on Festival of Marketing 2015 Festival of Marketing 2015 was an incredible couple of days. Hosted at Tobacco Docks in London, the exhibition had many highlights for Tealium. Not only [...]

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Kahuna’s Marchick: Redefining Marketing For the Mobile Era
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By Neal George
In IoT and Mobile Posted October 27, 2015

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

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Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”
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By Neal George
In IoT and Mobile Posted October 1, 2015

Twin Prime’s Chandrayana: Mobile App Performance Depends on “Last Mile Optimization”

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Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric
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By Neal George
In IoT and Mobile Posted June 2, 2015

Why it’s Time to Embrace Cross-Device Sessions as a New Mobile Metric

Today’s marketers are increasingly attracted to solutions that claim to connect visitor IDs across devices to create more holistic customer views. Clearly the need for doing so is important given [...]

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