In Insights and Analytics Posted
ADMA Global Forum – Insights “Down Under” from Tealium Customers
Four of Tealium’s global customers took the stage this week at the annual ADMA Global Forum in Sydney where close to 1,000 marketers, business leaders and data professionals across Australia [...]
In Customer Centricity Posted
Feature Spotlight: Audience Sizing
As a digital marketer, have you ever wanted to reach out to specific audience on your site that performed certain actions but didn’t convert? Maybe you want to engage only a subset of visitors [...]
In Customer Centricity Posted
Redefining ‘Anonymous’ Visitors
Behavioral data is the most powerful insight that you can have about someone’s purchase intent or the way in which they’re engaging your brand—and marketers aren’t utilizing a large amount of [...]
By Neal George
In IoT and Mobile Posted Kahuna’s Marchick: Redefining Marketing For the Mobile Era
With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]
By Dan George
In Insights and Analytics Posted Badges, Enrichments, and Rules! Oh my!
In my last blog post I discussed how the context of a particular use case is essential when you’re deciding what data to collect in Tealium AudienceStream™. Now that your data points are [...]
By Erik Bratt
In Customer Centricity Posted When it Comes to Customer Data, Think Uber not Yellow Cab
For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]
By Dan George
In Customer Centricity Posted One Segment, Many Channels: How to Maximize Your Customer Data
One of the best things that happens when a client engages with our Tealium AudienceStream™ real-time enterprise data platform is the discovery of new ways of solving old problems. We’re [...]
