Blog

It is with great pleasure that I announce my nomination for the Digital Analytics Association (DAA) Board of Directors. The DAA is an organization that’s dear to my heart. I’ve been in the [...]

Nineteen customer speakers representing 16 brands will take the stage next week at Digital Velocity 2015, covering a range of key digital marketing topics, from real-time marketing and mobile [...]

A study last year by media agency OMD found that consumers switch between devices an average of 21 times per hour while at home. As someone who has spent an entire career focused on customer [...]

In this day and age of 4G wireless connectivity and amazingly fast Internet connections to the home, you’d think issues surrounding web site performance would be a thing of the past. And I’m sure [...]

The year was 2000, and I was working in Washington, D.C., fresh out of college (James Madison) for a Y2K remediation software company (remember Y2K?). Ready for a change, I decided to move to San [...]

Ever tried explaining tag management to a non-digital marketer? It can take just a little bit of explanation, starting with what tags are, the important role they play, and why these little bits [...]

Earlier this month, I wrote a column for MarketingLand called “5 Ways to Embrace Your Inner Marketing Technologist,” in which I explored some different ways that marketers could [...]

Two years ago on Cyber Monday, a faulty advertising tag began causing intermittent site performance issues across Deckers’ online network. Not good timing. The company, a leading lifestyle [...]

Marketing technology is critical to any marketing strategy, but only if you manage it right. As our exclusive new survey with the CMO Council discovers, most senior marketers are falling short [...]

One of the many benefits of tag management is the ability to seamlessly integrate digital marketing vendor tags — i.e., JavaScript code snippets — into your web and mobile channels. [...]