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On average, a single company works with upwards of 20 different marketing technology (MarTech) vendors and is constantly swapping out the old with the new. Thanks to tag management, it’s much [...]

Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]

It’s a crazy world out there when it comes to marketing technology and the dizzying array of tools at our disposal. Buying technology is easy, but making it work for your business is hard. How do [...]

Today, companies are challenged with organizational silos and fragmented data sets, due in part, to using large numbers of technologies that weren’t developed with the purpose of working [...]

Olympic athletes inspire us because of their dedication to success. It’s an infectious spirit that permeates every facet—even beyond athletics. As we get ready to celebrate the Opening [...]

It’s no secret that today’s consumers expect their online experiences to be tailored to their interests. A recent study confirmed that three-quarters of consumers would readily share details [...]

From luxury car manufacturers and online retailers to high-street bookies and fast-food giants, brands across the spectrum are jumping on the personalisation bandwagon. Personalisation is a top [...]

Switching Financial Services suppliers has never been simpler for consumers. With a wealth of comparison sites, app stores and social comment at their fingertips – and limited differences [...]

Google AMP HTML defines a new standard for simple analytics tracking in a web browser.  Tealium Collect REST API data collection conforms to this new standard as it follows the traditional [...]