No analytics program is perfect! Our courses identify a variety of hurdles that organizations face while trying to build their analytics program in the real-world. Presenters will discuss how best to approach multi-channel marketing in order to build the most effective analytics program to drive ROI, create impactful customer experiences, utilize appropriate marketing technology and maximize conversion. Join Areef Ahamad, Sr. Digital Analytics Manager at Luxottica, on Thursday, October 15th at 11:45am for his session on “Mastering Analytics for Mobile Apps.”

