Industry Insiders Lunch

Cronulla Sharks Scoring big with Data Transformation

Scoring CX points with Data Transformation

Earning a place in the NRL finals, isn’t just about the team on the ground. It’s also about winning the hearts and minds of the fans in the grandstands, shops, lounge rooms and social venues.

And the best way to the hearts and minds of fans is with exceptional customer experiences delivered in real-time, in any location and with precise relevance – just as Cronulla Sharks has done.

Join us for this executive lunch to hear Scott Maxworthy, Head of Digital for Cronulla Sharks explain how they have increased membership revenue by 36 percent, achieved 91 percent retention and hold the winning NPS score in the league. All it takes is a single view of each member, integrated data from every touchpoint and a data activation strategy that executes in real-time.

Over a peer-to-peer executive luncheon at Rockpool Private Dining, Scott will share the Sharks ‘journey’ from initial pain-points to gaining a ‘single customer view’ and how data capture has also enabled the club to create a more comprehensive campaign roadmap – vital for their future data-driven digital marketing.

Be our guest at this Tealium Industry Insider Lunch with Scott Maxworthy

Date: 01 March 2018
Venue: Rockpool Private Dining, 7 Alfred Pl, Melbourne VIC 3000, Australia
Time: 12:30 noon to 3:00pm

RSVP By 21st Feb 2018

I look forward to seeing you there.

Scott Maxworthy Bio:
Delivering a personalised multichannel customer experience is essential for brand engagement and Scott Maxworthy has been at the forefront of Digital Media and Marketing for over 30 years, from entrepreneurial start-ups to corporate funded pilot projects.

Scott is currently the Cronulla Sharks Head of Digital Media, a role created to help transform the Sharks from a conventional on-the-paddock/ bricks and mortar type sporting organisation into a digital savvy, customer centered, commercial media business and choosing Tealium as an essential partner in the Sharks ‘Transformation Play’.

A lifelong Shark he originally joined the Sharks in Nov 2013 as Group Brand and Communications Manager, overseeing all communication channels during the “darkest days in sport” ASADA crisis period.

During that time he grew the Sharks social media base from 50,000 to over 120,000 people.

Today he is responsible for the Sharks Digital Strategy, this includes development of a Single Customer View across all business units – Football, Leagues Club, Stadium and Property Development and across all customer touchpoints – online, apps, food and beverage, gaming, membership, merchandise and ticketing.

Date:
01 March 2018

Arrival time:
12:30pm

Location:
Rockpool Dining
Alfred Place
Melbourne

Cost:
Complimentary

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