WHITE PAPER

The Pressures of Personalisation

Want to understand how personalisation is changing marketing? How as marketers you can deliver the personalised experience your customers expect?

The Pressures of Personalisation

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Download the full report

Fill out the form below to get your free copy of this comprehensive report.

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Tealium has teamed up with The Drum to uncover how marketers view the opportunity of personalisation, the challenges they face and how it can be embraced to optimise the customer experience both online and offline.

Key findings include:

Over 50% of marketers are constrained by budget and technology to implement a fully personalised experience
60% of marketers have improved the sophistication of their personalised marketing since last year
Unifying data across channels allows for true omni-channel marketing
2015 was about building teams, 2016 is about investing in platforms and technology

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