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In the traditional offline media (TV, radio, print), agencies typically charge 15% of the marketing spend as their fees. So for example, if your company is spending $100,000 on print advertising, [...]

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]

What is the most valuable report that you can get from your Web analytics package? Arguably, it’s the site search report; also referred to as internal search. Why? Because most of what web [...]