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Monthly Archive for: "March, 2017"
The 2017 Customer Experience Exchange for Financial Services: Five Key Takeaways
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By Jen Brown
In Customer Centricity Posted March 30, 2017

The 2017 Customer Experience Exchange for Financial Services: Five Key Takeaways

Decision makers from around the globe gathered in London as it played host to the IQPC’s 2017 Customer Experience Exchange for Financial Services (CEEFS). As the chair on a forward-looking panel [...]

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The Elusive Single View of the Customer – EDW, DMP, CDP, UDH…OMG!
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By Matt Parisi
In Customer Centricity Posted March 9, 2017

The Elusive Single View of the Customer – EDW, DMP, CDP, UDH…OMG!

Call it what you want — the customer 360, a single view of the customer, a unified customer profile — it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology [...]

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