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Monthly Archive for: "May, 2017"
6 Strategic Ways To Build An Effective Privacy Organization
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By Julie Graham
In Privacy Posted May 31, 2017

6 Strategic Ways To Build An Effective Privacy Organization

Data governance and privacy has become quite the hot topic as the General Data Protection Regulation (GDPR) just passed the 1-year-out mark for going into effect on May 25, 2018. Business owners, [...]

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The Mental State of the Modern Marketer On Technology Adoption
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By Matt Parisi
In Martech Posted May 30, 2017

The Mental State of the Modern Marketer On Technology Adoption

MarTech San Francisco May 9-11th Conference: Recap Part 1 Going to the MarTech conference is a weird mix of excitement and apprehension. While it’s interesting to see how fast new technologies [...]

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Friday Favorites: 5 MarTech Articles You Don’t Want To Miss
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By Julie Graham
In Martech Posted May 26, 2017

Friday Favorites: 5 MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – feel like you can’t get through it all? We’ve got you covered each Friday as we share our top recommended readings for the week. 7 [...]

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As The GDPR Approaches, It May Be Time To Re-Evaluate Your Tag Management System
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By Meredith Albertson
In Tag Management Posted May 24, 2017

As The GDPR Approaches, It May Be Time To Re-Evaluate Your Tag Management System

With the General Data Protection Regulation (GDPR) set to take effect in less than a year (May, 2018), it is essential that digital businesses have a greater understanding of how their data is [...]

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3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight
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By Julie Graham
In Data Governance Posted May 22, 2017

3 Commonly Made Mistakes Around Data Privacy: Get Your Facts Straight

Successful brands know the power that having detailed data on their customers can produce – it becomes their biggest opportunity and truly can act like marketing gold as it allows them to [...]

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MarTech Series Interview with Adam Corey, VP of Marketing at Tealium
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By Julie Graham
In Inside Tealium Posted May 19, 2017

MarTech Series Interview with Adam Corey, VP of Marketing at Tealium

MarTech’s Interview Series recently sat down for a fun Q&A style chat with Tealium’s very own martech leader Adam Corey, VP of Marketing.  MTS: Tell us a little bit about your [...]

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The 6 Degrees of Separation – Connected By Mobile
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By Jen Brown
In Customer Centricity Posted May 18, 2017

The 6 Degrees of Separation – Connected By Mobile

Consumers have become more connected than ever, with Brits now spending between nine and ten hours per day online. But for marketers, building a truly connected picture of the customer journey [...]

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Why Now Is The Perfect Time To Evaluate Your Tag Management Options
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By Julie Graham
In Tag Management Posted May 15, 2017

Why Now Is The Perfect Time To Evaluate Your Tag Management Options

The MarTech world is all about change and with that change of course comes major product announcements as technology solutions evolve. Anytime a big player in the tag management space prompts [...]

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How To Submit & Win A Stellar Digital Marketing Award
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By Julie Graham
In Marketing Technology Posted May 12, 2017

How To Submit & Win A Stellar Digital Marketing Award

An Interview with Recent MarTech Hackies Winner Matt Parisi Winners were announced at MarTechs event in San Francisco and Matt Parisi, Product Marketing Manager at Tealium, brought home the famed [...]

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May The Force & The UDH Be With You
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By Dan George
In Customer Centricity Posted May 4, 2017

May The Force & The UDH Be With You

Today is #StarWarsDay and when we think about Star Wars, one of the first concepts that comes to mind is “The Force.” You might often hear it referenced with phrases like “May the Force be with [...]

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