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If you’re a marketer in today’s data-driven, technology-obsessed era, you undoubtedly took notice of the updated Marketing Technology Landscape Supergraphic published by Scott Brinker earlier [...]

In this ever-changing landscape of paid media channels available for purchase, it is critical for marketers to test new vendors rapidly and with limited impact in day-to-day operations. Having [...]

It’s no secret that marketing is evolving. New media, new models and a changing focus have signaled a shift from broad campaign measurement to per ad ROI. Better tracking at a click/impression [...]

Let’s face it, technology isn’t perfect. After all, behind the million lines of code, server racks and bright monitors, are people – issues can and will arise. Luckily, having a tag [...]