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Category Archive for: "Customer Data Platform"
The 4 Types of CDPs & How To Select The Best Fit For You
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By Julie Graham
In Customer Data Platform Posted November 2, 2017

The 4 Types of CDPs & How To Select The Best Fit For You

Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data [...]

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Drive More Display Ads with 1st Party Data
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By Julie Graham
In Customer Data Platform Posted September 6, 2017

Drive More Display Ads with 1st Party Data

Display ads have become one of most common channels marketers leverage to reach the right person, at the right time, with the right message in the hopes of achieving a quick conversion. When [...]

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Friday 5: This Week’s MarTech Articles You Don’t Want To Miss
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By Julie Graham
In Customer Data Platform Posted August 25, 2017

Friday 5: This Week’s MarTech Articles You Don’t Want To Miss

MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the [...]

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The Customer Data Platform: Solving Problems & Driving Digital Transformation
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By Julie Graham
In Customer Data Platform Posted August 24, 2017

The Customer Data Platform: Solving Problems & Driving Digital Transformation

Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass [...]

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