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One of the most popular KPIs for lead generation sites is “Cost per Lead”. It lets marketers know whether they’re spending the right amount on marketing campaigns. However, a [...]

Today’s major search engines let you show your ads both through their search (keyword advertising) and content networks (contextual advertising). One common mistake that we see happening in [...]

Ever wonder what all the buzz is about social media? The folks at Common Craft have done the best job I’ve seen explaining social media. Enjoy. Media for the people, by the people.

Ever tried measuring the return on investment of your press releases? Although seemingly simple, the process turns out to be more complex than one might think. Recently we published a press [...]

An unscientific approach!!! One of my favorite tools to see trends, patterns and seasonality associated with search terms is Google Trends. It lets you see trends associated with specific [...]

The Tealium team is proud to bring closed loop marketing to the masses. Once an undertaking feasible only to large organizations with deep IT investments, WebToCRM lets you integrate your online [...]

In the traditional offline media (TV, radio, print), agencies typically charge 15% of the marketing spend as their fees. So for example, if your company is spending $100,000 on print advertising, [...]

This is the third and final post of a three-part series on top reports for your site search. As a reminder, they are: Search Usage Searches per Search Visit Top Search Terms Top Failed Terms [...]

This is the second post of a three-post series on top reports for optimizing your site search. In our last post, we covered the first three of the list below. Again, the top reports are: Search [...]