B2B Archives | Tealium

In Customer Centricity Posted November 23, 2015

‘If you are in control, you’re not moving fast enough’

A Reflection on Festival of Marketing 2015 Festival of Marketing 2015 was an incredible couple of days. Hosted at Tobacco Docks in London, the exhibition had many highlights for Tealium. Not only [...]

By Neal George

In IoT and Mobile Posted October 27, 2015

Kahuna’s Marchick: Redefining Marketing For the Mobile Era

With so many Tealium customers witnessing their visitor traffic move from desktop to mobile in staggering numbers, the need to unify cross-channel user behavior and data in real time is greater [...]

By Neal George

In IoT and Mobile Posted August 27, 2015

DFJ’s Murarka: Legacy B2B Software Vendors Should Prepare for Mobile Disruption

Editor’s note: the following is an interview with Bubba Murarka of DFJ, a venture capital firm. Neal George (NHG): Tell us about your role at DFJ? Bubba Murarka (BM): I’m a investing [...]