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There’s a lot of buzz in the market these days about artificial intelligence and machine learning, but the truth is that it wouldn’t be in the best interest of most organizations to [...]

In sales and marketing we often discuss the concept of a ‘compelling event’. The theory goes that people aren’t just buying tools that sound cool, they’re buying technology  when motivated by a [...]

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]