In Customer Centricity Posted
All I Want this Holiday Season is a Single Customer Profile
It’s almost that time of year. We are just a few short weeks away from Black Friday, Cyber Monday and the start of the holiday shopping season where sales are expected to increase 3.6% over last [...]
In Customer Centricity Posted
Infographic: 7 Steps to Becoming a Consumer-First Marketer
In today’s hyper-connected society, being customer-obsessed is a top focus. But if your customer’s are not at the center of your data and customer experience strategy, you will not be prepared to [...]
In Customer Centricity Posted
How Document.write is at Odds with Your Customer Strategy
Digital marketers often utilize the JavaScript document.write method as a mechanism to avoid a common site performance issue called the ‘web page flicker effect.’ But there is a downside to using [...]
In Customer Centricity Posted
Universal Data Hub: Fuel Your Customer Data Strategy
Today’s digital marketers struggle to achieve a true, comprehensive view of their customers. This is often the result of using, on average, over 20 different marketing technologies (MarTech)—each [...]
In IoT and Mobile Posted
What’s in a Game of Foosball?
Marketers have approximately three seconds to grab the attention of passing traffic. This is one of the fundamental challenges that creative marketers have when it comes to breaking through the [...]
In Customer Centricity Posted
Feature Spotlight: Audience Sizing
As a digital marketer, have you ever wanted to reach out to specific audience on your site that performed certain actions but didn’t convert? Maybe you want to engage only a subset of visitors [...]
