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Big Data … there I said it. As annoying as it is to hear that term, it is a very real problem that has plagued companies for years now. At the core of the problem is a legacy approach to [...]

For years, marketers have relied on visit-based measurement to optimize their marketing channels, resulting in lots of analysis, but little action. Today’s marketers need to embrace visitor-based [...]

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term [...]