At Tealium we believe it's all about the data: clean, centralized, correlated and actionable. The power of the combination between Tealium and Domo includes: - visualization of your unified Tealium audiences and segments, combining your analytics data, marketing data and targeting data, all in one place - keeping you from having to purchase these data via separate contracts from multiple vendors; - real-time, person-based Tealium data which brings your Domo reporting to life - demonstrating correlations between decreased abandonment/increased conversion as a result of your targeting efforts, highlighting cross-device journeys as a person explores your brand via mobile, app and web, and more; - taking action on your data with Tealium's technology-agnostic approach, making your digital marketing technologies (Domo reporting, email, display, targeting, personalization) work in harmony together - solving a significant challenge as your martech count increases. Our integration with leading business intelligence and management solutions allows you to visualize that visitor-centric, event-level data in real time providing much more granular insight into how your audience segments are behaving across channels and informing more relevant, effective customer engagement strategies.
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Supported Integration Types
Domo can be integrated in the following ways:
Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Deploy Tealium to virtually any platform (web, connected device, IoT), language (java, ruby, perl), or content management service. Send any data to your desired end point vendor or marketing solutions.
Need deeper integration with a Tealium service? We offer a number of APIs providing richer configurability of your Tealium deployment.
Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Connectors may be optimized to receive specific event attributes for select platforms. For example, a mobile phone would likely send a 'screen_name' event attribute, representing the name of the screen being viewed by the end user.
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Mobile Applications have a variety of conventional event attributes such as 'screen_width', 'screen_orientation', etc.
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most 'generic' deployment.
Connected Devices are those that don't quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
This integration offers these features